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    Measure full-funnel lift: awareness, consideration, purchase intent

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    Test creative before going live to optimize for KPIs

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    Early-Stage Discovery

    Uncover unmet needs and opportunities for new products and features

    Concept Testing

    Validate and fine-tune concepts and positioning

    Message Testing

    Refine messaging prior to investing in creative

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    Automate access to the largest direct US consumer audience

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    Power your research with direct single-source consumer audience

    Featured Content

    Image of a woman with a remote who is watching TV. This image represents DISQO's guide to FAST TV ad effectiveness.
    • tag Articles
    • Apr 18, 2024
    • Featured Featured
    • time 4 min read

    What is FAST TV? A Guide to Ad Effectiveness

    Fueling brand growth amid increased receptivity to streaming ads According to e-Marketer,...

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    Connect with DISQO at upcoming industry events and join our next webinar to hear from clients blazing new trails in CX. 

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    Featured Content

    Image of a woman with a remote who is watching TV. This image represents DISQO's guide to FAST TV ad effectiveness.
    • tag Articles
    • Apr 18, 2024
    • Featured Featured
    • time 4 min read

    What is FAST TV? A Guide to Ad Effectiveness

    Fueling brand growth amid increased receptivity to streaming ads According to e-Marketer,...

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  • Why DISQO?

    Why DISQO?

    Every customer

    Your customers and your next customers are represented

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    Measure the complete customer journey across platforms

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    Understand what people think and what they actually do

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    • tag Press release
    • May 11, 2023
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    Warner Bros. Discovery selects DISQO as a preferred ad effectiveness measurement provider

      Advertisers to benefit from innovative ad effectiveness measurement with cross-plat...

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    • tag Articles
    • May 22, 2023
    • Featured Featured
    • time 5 min read

    Choose Your Own ADventure with CX and Ad Analytics

    “Choose your own adventure” (CYOA) content have been popular engagement tactics in boo...

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Who we help

Brands, agencies, publishers, and researchers are propelling extraordinary customer experiences with DISQO

From in-depth consumer insights to early-stage user discover, comparison testing, ad testing, holistic ad measurement and customer feedback, DISQO’s CX platform puts your customers at the center of every critical decision.

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Illustration_Who We Help

Give your customers what they want

Understand every customer, touchpoint, and outcome and make the right decisions across your business.

Icon_Every Customer

Every customer

  • Understand every target audience and glean every insight you need to fuel your growth.
  • Ensure product market fit with with early-stage user discovery, concept testing and comparson testing.
  • Optimize your marketing with the right messages and creative strategies that you’ve proven will resonate with customers. 
Icon_Every Touchpoint

Every touchpoint

  • Manage your customers’ experience with visibility into every touchpoint they have with your brand. 
  • See across garden walls to measure and understand how your customers are experience your brand in their digital lives.
  • Learn about your customers and prospective customers’ touchpoints with your competitors. 
Icon_Every Outcome

Every outcome

  • Granularly measure advertising effectiveness with cross-platform brand and outcomes lift. 
  • Via a single, objective source connect what your customers think with what they actually do in their purchase journeys. 
  • Efficiently and continuously collect feedback from customers to optimize your products and brand experiences for maximum customer value. 
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Products

Make decisions across your entire value chain with data you can trust.

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Brand Lift

Test every ad and measure total effectiveness with brand lift and outcomes lift.
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Outcomes Lift

The highest quality, 100% direct consumer audience sample in the U.S.
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AT

Ad Testing

The highest quality, 100% direct consumer audience sample in the U.S.
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Message Testing

The highest quality, 100% direct consumer audience sample in the U.S.
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MISC

User Discovery

Test every ad and measure total effectiveness with brand lift and outcomes lift.
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CS

Custom Survey

The highest quality, 100% direct consumer audience sample in the U.S.
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CT

Concept Testing

The highest quality, 100% direct consumer audience sample in the U.S.
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CT

Comparison Testing

Test every ad and measure total effectiveness with brand lift and outcomes lift.
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MS

Managed Services

The highest quality, 100% direct consumer audience sample in the U.S.
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API

Audience API

The highest quality, 100% direct consumer audience sample in the U.S.
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Trusted by

OMG 1 (2)
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vevo 1 (2)
DISQO’s greatest advantage is the opportunity to peek into behavior behind the forbidden “walled gardens’’ by using their identity-based platform instead of using 3rd party cookies to capture ad exposure.
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Bruce Williams
Head of Marketing
DISQO’s huge, 100% first-party audience delivers the data accuracy and quality our clients deserve, and this fits with our mission to solve researchers’ problems with maximum efficiency.
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John Zarrella
President

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About DISQO

DISQO is building the most trusted experience platform that fuels brand growth. DISQO powers smart business decisions by helping clients measure every customer, touchpoint, and outcome. DISQO’s identity-based ad measurement and audience products are powered by millions of consumers on the industry’s largest opt-in consumer data platform. DISQO is recognized in Deloitte’s Fast 500 and Ad Age’s Best Places to Work, and has won ad measurement awards from Digiday and Cynopsis Media. Follow @DISQO on LinkedIn. 

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Locations

DISQO HQ
400 N Brand Blvd 6th floor Glendale, CA 91203
New York Office
588 Broadway, Suite 503 New York, NY 10112
Connecticut Office
75 Glen Rd., Suite 313 Newtown, CT 06482
Armenia Office

16 Halabyan
Yerevan 0038

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