Optimize the buying journey with mid-funnel measurement
Measuring the advertising impacts on outcomes, the path-to-purchase in the middle of the funnel, provides marketers with valuable tools to optimize their advertising strategies. By leveraging person-level behavioral signals, you can gain a deeper understanding of how ad campaigns impact consumer behaviors that are critical for your customer journey.
Brands are already being measured by DISQO Outcomes Lift
Learning about how people are interacting with certain ad channels or ad formats and then leading them to certain site visitation or even e-commerce activities has also really gotten us to think…It really has provided us with such an interesting view on what people are actually doing after exposure.
Emily Weishaupt, Purina
Complete category and competitor impacts
See across branded, category, and competitor websites
Understand how your ads change behaviors such as search, site visit, and purchase
Access consumer behavior on sites you don’t even own, such as review sites and e-commerce platforms
Consistent cross-media approach
Measure all digital platforms including CTV, online video, display, social, mobile, e-commerce
Optimize all inventory without relying on cookies, mobile IDs, or site tags
Trust your results knowing that exposure is collected directly from 100% opted-in consented consumers
Accurate incremental lift attribution
Measure the incremental impact your advertising delivers above what would’ve happened without ads
Single-source person-level assessment ensures accurate lift reporting
Get full credit beyond last-click or last-view
Learn how Outcomes Lift reveals advertising impact on the entire path-to-purchase
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