Cross-platform Brand Lift
Measure the impact of your campaign on brand awareness, consideration, and purchase intent
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Brand lift with no measurement blind spots
See the unified impact of your campaigns across all channels including TV, CTV, online video, display, social, and mobile. Innovative technology allows for consistent measurement even in hard-to-assess siloed mobile/social platforms without reliance on unstable and limited identifiers, such as cookies and mobile IDs. Optimize campaigns based on true incremental lift methodology from DISQO’s 100% opted-in audience.
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Brands are already being measured by DISQO Brand Lift
Channel specific measurement solutions can’t capture the full brand impact of exposure to advertising, especially as our audiences engage on multiple devices and across channels. DISQO’s cross-channel capabilities allow us to measure brand impact in practical and non-intrusive ways.
Bryon Schafer, Vevo
Consistent cross-media approach
Measure all platforms including TV, CTV, online video, display, social, mobile, e-commerce
Utilize single-source person-level assessment to ensure accurate lift reporting
Evaluate incremental lift in awareness, favorability, consideration, and purchase intent
Trusted future-proof technology
Measure across all platforms, including siloed social platforms without relying on cookie, mobile IDs, or other pseudo-identifiers
Make decisions you can trust with 100% opted-in person-level audience
Eliminate the need for special integrations or clean rooms because exposure is collected directly from consented consumers
Actionable tools for strategic optimization
Access an always-on dashboard to optimize drivers of success
Deliver granular metrics and flexible configurations to help improve brand KPIs
Compare performance against normative benchmarks to assess success
FACT SHEET
Dive deeper
See how DISQO cross-platform Brand Lift measures attitudinal impact everywhere your ads run
Case Study
CTV & A Cup of Joe
Top streaming platform creates buzz for well-known coffee retailer
Case Study
No More Using the S-word. Silos.
How an agency illuminated strong media impact for a top tech client
Report
The Healthy Alternative to Cookies
The recipe for identity needs an overhaul
