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    Brand Lift

    Measure the incremental impact of advertising on brand outcomes.

    Outcomes Lift

    Understand the incremental performance of your advertising on search lift, web lift, and commerce activity.

    Audience Access

    API

    Automate audience access to the largest direct US Consumer audience for market research and consumer studies.

    Research Management

    Let our team of marketing research experts ensure the success of your complex projects. 

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    See beyond what others can see, so your marketing goes beyond

    Researchers

    Complex studies to rapid research, our experience platform has you covered

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    Fuel your brand growth

    Ad Agencies

    Prove and increase campaign impact to win more business

    Media & Publishing

    Demonstrate the value of your platform and ad inventory

    Market Research Firms

    Power your research with direct single-source consumer audience

    Featured Content

    Programmatic advertising insights article
    • tag Articles
    • Apr 17, 2025
    • Featured Featured
    • time 7 min read

    Guide to Solving Data Fragmentation in Programmatic Advertising

    Breaking down silos with cross-media ad effectiveness insights from DISQO and AdExchanger In the first article of this two-part series, “How Advertisers...

    Read more
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    Learn how clients are driving business results with DISQO.  

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    Events & Webinars

    Connect with DISQO at upcoming industry events and join our next webinar to hear from clients blazing new trails in brand experience. 

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    Featured Content

    Programmatic advertising insights article
    • tag Articles
    • Apr 17, 2025
    • Featured Featured
    • time 7 min read

    Guide to Solving Data Fragmentation in Programmatic Advertising

    Breaking down silos with cross-media ad effectiveness insights from DISQO and AdExchanger In the first article of this two-part series, “How Advertisers...

    Read more
  • Why DISQO?

    Why DISQO?

    Every customer

    Your customers and your next customers are represented

    Every touchpoint

    Measure the complete customer journey across platforms

    Every outcome

    Understand what people think and what they actually do

    Featured Content

    blue and purple patterns with a pink silhouette representing TikTok advertising
    • tag Press release
    • Jun 13, 2024
    • Featured Featured

    TikTok’s impact on brand attitudes and performance outcomes grows

    63% of people have positive perceptions of TikTok ads; 14% said they make purchases from a TikTok recommendation on a weekly basis June 13, 2024, Los Angeles, C...

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    Featured Content

    DISQO Senior Insights Director, Lauren Baker
    • tag Articles
    • Sep 17, 2024
    • Featured Featured
    • time 3 min read

    Navigating Gift List Timing: Strategies for Holiday Advertising

    Maximize your holiday ad campaigns by aligning with consumer gift list timing and boosting your holiday advertising measurement. As the holiday season approache...

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Every outcome

Go beyond what people say to understand what they do! Combine sentiment analysis with metered behavior for complete CX insight.

Outcomes lift illustration showing the relation of ad exposure to purchase

Sentiment + behavior =
complete insight

Other CX platforms are limited to measuring what people say. Only DISQO combines sentiment with cross-platform insight into the actions consumers actually take on their buyer’s journey.

Icon_Think

What people think

Discover how people feel about your messages and creative before you go in market, and measure the impact on sentiment and brand perception when your campaigns run. DISQO’s single-source audience fuels the CX platform that let’s you do it all.

Icon_Launch with Confidence

What people do

People might like your ad, but did it actually prompt them to action? Did they visit your site? An e-commerce platform? A competitor? With DISQO, person-level behavioral signals show campaign impacts on behavior, even across different platforms. 

Icon_The Why

What they buy, and why

What if you could measure your campaign’s impact on behavior all the way through to purchase? What if you could analyze both consumer sentiment and behavior to understand not just what people buy, but why? With DISQO’s scaled audience and advanced customer experience platform, you can!

Ready to get started?

Go beyond with DISQO and propel your brand’s growth today.

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About DISQO

DISQO is the leading ad effectiveness measurement platform, empowering brands, agencies, and media companies to drive growth with trusted, brand-and-performance, cross-media insights. Powered by the industry’s largest opt-in consumer data platform, DISQO delivers identity-based measurement and audience solutions backed by millions of engaged, consumers. By capturing real journeys and sentiments, we help connect people with the brands and media they value while proving media impact across all channels through DISQO’s expert insight and AI-driven intelligence. Recognized by Deloitte’s Fast 500, Ad Age’s Best Places to Work, and awarded for excellence in ad measurement by Digiday and Cynopsis Media, DISQO is shaping the future of advertising. Follow @DISQO on LinkedIn.

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DISQO HQ
400 N Brand Blvd 6th Floor
Glendale, CA 91203
New York Office

52 Vanderbilt Ave Suite 602
New York, NY 10017

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16 Halabyan
Yerevan 0038

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Locations

DISQO HQ
400 N Brand Blvd 6th Floor
Glendale, CA 91203
New York Office
52 Vanderbilt Ave Suite 602
New York, NY 10017
Armenia Office
16 Halabyan
Yerevan 0038

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