DISQO for
agencies
Advise and optimize campaign strategies in-flight across platforms, tactics, and creative, without guesswork.
Trusted by the world's leading agencies
Prove the value of your media strategy with cross-platform clarity
For agencies, trying to piece together results from disconnected platforms leaves too many questions. DISQO provides one unified solution, measuring channels with consistency—social, CTV, programmatic, linear TV, audio, display, and more.
Because today’s consumer journey is anything but linear, DISQO shows how every channel and partner contributes to brand outcomes in concert, not in isolation. With this clarity, agencies can validate strategies with confidence, prove the total value of media investments, and use those insights to inform smarter planning
Optimize campaigns in-flight
Measurement should be more of a compass than a rearview mirror.
With visibility into both brand and performance metrics in-flight, DISQO reveals which creatives and channels are truly driving impact. This clarity allows agencies to adjust their media mix in flight, reallocating spend to maximize outcomes before the campaign ends.
Measure what happens after the impression
Impressions, reach, and click-through-rate (CTR) are important, but they’re only the start. DISQO tracks actual consumer behaviors–branded search, site visitation, category exploration, and even competitive traffic, giving you proof of mid- and lower-funnel impact.
If someone sees your ad and searches for the brand, compares you against a competitor, or visits your site or a third-party retailer, we can see it all. Your media is working harder than it’s getting credit for, and we help you prove it.
In their own words
The DISQO solution provides a lens that connects the full-funnel measurement from brand building to short-term performance: seeing behavioral outputs and gaining insight into the historically blind spot of social media platforms and other areas that are more siloed.
Katie Kieft
Director of Analytics
What to measure with DISQO
Brand Lift
Measure how advertising shifts consumer attitudes and brand perception
Outcome Lift
Connect the actions people take in response to advertising to their behaviors
Case Study:
Propelling brand growth for Josh Cellars
Access DISQO’s proprietary advertising performance data across industries, channels, and metrics.
Industry insights
- Article
Los Angeles, CA — January 14, 2026 — DISQO today released its annual Consumer Trends 2026 Report, exploring how economic pressure, evolving media consumption habits, and rising expectations for advertising relevance are redefining media effectiveness in 2026.
- Report
Download to learn how consumer attitudes, behaviors, and expectations are shaping brand success in 2026.
- Article
Honoring the people and values that fuel success
DISQO is starting 2026 on a high note with an honor we are proud to celebrate. For the sixth consecutive year, we have been recognized as a Built In Best Place to Work. This sustained recognition reflects the deliberate investment in building a workplace that drives measurable impact, enables innovation, and empowers employees to contribute, experiment, and develop at a high level.
- Article
What shifting market conditions mean for brands and marketers
As 2026 takes shape, conversations across marketing and the broader business landscape have increasingly focused on volatility, shaped by economic uncertainty, evolving consumer expectations, and rapid technological change. Yet while budget pressure and organizational change are influencing how the industry talks about 2026, much of that dialogue remains inward-looking, anchored in constraint and risk. Volatility, however, is not a strategy. It’s simply the environment in which more intentional, adaptive decisions can be made.
What matters more is how consumers are responding inside the 2026 landscape, and the data shows a clear divergence between marketer anxiety and consumer behavior. Uncertainty hasn’t caused people to disengage or opt out. It’s made them more selective and more deliberate, demanding more value, relevance, and consistency.
From a consumer perspective, volatility functions less as a stop signal and more as a filter. People are paying closer attention to where they spend, which brands they trust, and what experiences earn their time and attention. Intent hasn’t disappeared; rather, it’s become more conditional.
This distinction is critical. When volatility is treated as the headline, brands and marketers risk mistaking caution for collapse. When it’s treated as context, a more accurate picture emerges: a market very much in motion, shaped by vigilance rather than withdrawal. Understanding that reality is the starting point for competing, measuring impact, and making confident advertising decisions in 2026.
Frequently Asked Questions
What does DISQO help agencies measure?
DISQO shows how brand media campaigns impact consumer attitudes and behaviors, from awareness and favorability to search and site visits, across every channel in the media mix.
How does DISQO unify measurement across platforms?
Instead of siloed reports from individual partners, DISQO applies deterministic, person-level measurement across social, CTV, linear, audio, programmatic, and display for a single, comparable view.
Why is cross-platform clarity important for agencies?
It reveals how channels work together, not in isolation. This lets agencies prove the total value of their media plans and validate strategies with confidence.
Can agencies use DISQO to optimize during campaigns?
Yes. With near real-time reporting, agencies can see which creatives and audiences are performing and adjust in-flight to improve outcomes before the campaign ends.
Can DISQO measure down-funnel consumer behaviors after someone is exposed to brand media?
We track consumer behaviors like brand search, category exploration, site visitation, and competitive activity that happened after exposure.
How quickly are results available?
We track consumer behaviors like brand search, category exploration, site visitation, and competitive activity that happened after exposure.