Measure everything!
Improve brand and performance advertising. And do it with confidence.
Break through silos and gain insights into how your campaigns perform—across every channel, partner, creative, and media tactic. Gain unprecedented clarity across your entire media plan, without gaps, so you can maximize advertising impact.
Understand advertising outcomes
DISQO takes you beyond silos, connecting ad exposure, brand sentiment, and digital behaviors to prove your advertising’s incrementality and true impact. With unmatched clarity, you can measure, optimize, and grow like never before.
Cross-platform measurement
Deterministically measure ad effectiveness across every channel – social, TV, digital, and commerce – eliminating gaps and blind spots.
- Track performance across siloed platforms, even obscured social and commerce media.
- Measure the incrementality of your multi-channel strategy.
- Access real-time insights to optimize campaigns on the fly.
Brand and performance outcomes
Know if your ads drive incrementality for brand equity outcomes like awareness and favorability and performance outcomes like web lift, search lift, and commerce activity.
- Understand the relationship between your brand and performance.
- Identify what’s working – and what’s not – in your campaigns.
- Link advertising to what people say and what they do online.
Expertise that empowers
Whether you prefer hands-on guidance from real people with real expertise or self-service insights, DISQO offers the scale and tools to help you thrive.
- Grow your capabilities and gain tailored strategies from our award-winning Customer Success team to achieve your goals.
- Leverage intuitive platform insights to optimize what matters most.
- Choose flexible solutions that fit your needs – guided expert support, independent tools, or both.
First-party data
Surveys answered
Ad exposures captured
Brand touchpoints captured
Solutions built for...
Fuel your brand growth
Category-leading brands push the boundaries and redefine success. DISQO’s ad effectiveness measurement platform connects brands to consumers – their ad exposures, brand sentiment, and digital behaviors – to measure incrementality. With a comprehensive view across platforms and the customer journey, know what truly works. Confidently optimize your advertising, plan smarter, and fuel unstoppable growth.
Advise your clients with confidence
Measurement is your edge. With DISQO’s ad effectiveness measurement platform, connect with consumers to understand their ad exposures, brand sentiment, and digital behaviors. With this deterministic insight, know what’s driving incrementality in your media plans, so you can optimize and exceed client expectations. Show up with the industry’s best and prove your value every time.
Prove your platform's impact
Your audience is powerful, and your ad inventory delivers results. DISQO helps you understand and showcase that impact — from brand lift incrementality to performance KPIs like web and search incrementality — so you can share compelling stories with advertisers and grow your influence.
Answer the questions that matter
High-quality insights start with real people. DISQO’s 100% proprietary audience delivers fast, actionable insights to meet today’s soaring demand for trustworthy, high-quality research.
Fuel your brand growth
Category-leading brands push the boundaries and redefine success. DISQO’s ad effectiveness measurement platform connects brands to consumers – their ad exposures, brand sentiment, and digital behaviors – to measure incrementality. With a comprehensive view across platforms and the customer journey, know what truly works. Confidently optimize your advertising, plan smarter, and fuel unstoppable growth.
Advise your clients with confidence
Measurement is your edge. With DISQO’s ad effectiveness measurement platform, connect with consumers to understand their ad exposures, brand sentiment, and digital behaviors. With this deterministic insight, know what’s driving incrementality in your media plans, so you can optimize and exceed client expectations. Show up with the industry’s best and prove your value every time.
Prove your platform's impact
Your audience is powerful, and your ad inventory delivers results. DISQO helps you understand and showcase that impact — from brand lift incrementality to performance KPIs like web and search incrementality — so you can share compelling stories with advertisers and grow your influence.
Answer the questions that matter
High-quality insights start with real people. DISQO’s 100% proprietary audience delivers fast, actionable insights to meet today’s soaring demand for trustworthy, high-quality research.
Trusted by
Caitlyn (Wilber) Gordon
VP of Analytics
Ryan McManus
Director, Media Analytics
