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Ad Measurement

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Measure the incremental impact of advertising on brand outcomes.

Outcomes Lift

Understand the incremental performance of your advertising on search lift, web lift, and commerce activity.

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API

Automate audience access to the largest direct US Consumer audience for market research and consumer studies.

Research Management

Let our team of marketing research experts ensure the success of your complex projects.

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Marketers

See beyond what others can see, so your marketing goes beyond

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Complex studies to rapid research, our experience platform has you covered

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Fuel your brand growth

Ad Agencies

Prove and increase campaign impact to win more business

Media & Publishing

Demonstrate the value of your platform and ad inventory

Market Research Firms

Power your research with direct single-source consumer audience

Featured Content

Articles

May 21, 2025

Featured

6 min read

How Leading Brands Measure Ad Effectiveness

A smarter way to benchmark advertising performance across every platform, tactic, and KPI When you’re under pressure to prove that every media dollar is worki...

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Dive into insights on consumerism, media, and customer behaviors.

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Connect with DISQO at upcoming industry events and join our next webinar to hear from clients blazing new trails in brand experience.

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Featured Content

Articles

May 21, 2025

Featured

6 min read

How Leading Brands Measure Ad Effectiveness

A smarter way to benchmark advertising performance across every platform, tactic, and KPI When you’re under pressure to prove that every media dollar is worki...

Read more
Why DISQO?
Why DISQO?

Every customer

Your customers and your next customers are represented

Every touchpoint

Measure the complete customer journey across platforms

Every outcome

Understand what people think and what they actually do

Featured Content

Press release

Jun 13, 2024

Featured

TikTok’s impact on brand attitudes and performance outcomes grows

63% of people have positive perceptions of TikTok ads; 14% said they make purchases from a TikTok recommendation on a weekly basis June 13, 2024, Los Angeles, C...

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Featured Content

Articles

Sep 17, 2024

Featured

3 min read

Navigating Gift List Timing: Strategies for Holiday Advertising

Maximize your holiday ad campaigns by aligning with consumer gift list timing and boosting your holiday advertising measurement. As the holiday season approache...

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See every customer

Your current and future customers are here

Access the largest single-source consumer audience in the US DISQO’s 2M+ audience, everyone opted in, represent your current customers, prospective customers, and even your competitors’ customers.

Largest US consumer audience
sharing first-party data

Your customers and prospects are opted in to share their experiences.

0 M+

lifetime members

Consumers trust DISQO to share their perceptions of brands, products, and services.

0 M+

surveys completed so far

Want to know what your customers really think? Our 100% direct audience will tell you.

0 T+

digital events and counting...

Measure media exposure, browsing, search, and e-commerce… see the whole consumer journey. Connect what people think to what they actually do!

The DISQO difference

We help leaders grow beyond the customers they already have.

Current Customers

With 2M+ active members, you’ll find it easy to reach and learn from your current customer base in the DISQO audience.

Target Customers

Go beyond your current customer base. Discover new ways to grow with insights from the exact consumers you’d like to acquire.

Competitors' Customers

What do people love or hate about your competition? What would motivate them to switch? DISQO uniquely gives you the opportunity to find out.

Ultimate targeting precision

Combine demographic and behavioral targeting to reach the right people every time.

Reach your perfect audience with a wider range of demographic filters, plus DISQO’s unique behavioral targeting. You’ll connect to just the right people, with precision you’ve never seen before.

Demographics

Age

Gender

Household income

Education level

Parental status

Behavior

Site visits

Media exposure

Device type

e-Commerce

Why do people take surveys?

People want to have an influence over the brands, products and services they bring into their lives. They’re also motivated by the opportunity to…

Share their opinions

Satisfy curiosity about a survey topic

Learn about new products and services

Influence the decisions brands make

Earn rewards

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About DISQO

DISQO is the leading ad effectiveness measurement platform, empowering brands, agencies, and media companies to drive growth with trusted, brand-and-performance, cross-media insights. Powered by the industry’s largest opt-in consumer data platform, DISQO delivers identity-based measurement and audience solutions backed by millions of engaged, consumers. By capturing real journeys and sentiments, we help connect people with the brands and media they value while proving media impact across all channels through DISQO’s expert insight and AI-driven intelligence. Recognized by Deloitte’s Fast 500, Ad Age’s Best Places to Work, and awarded for excellence in ad measurement by Digiday and Cynopsis Media, DISQO is shaping the future of advertising. Follow @DISQO on LinkedIn.

How Leading Brands Measure Ad Effectiveness

How Leading Brands Measure Ad Effectiveness

TikTok’s impact on brand attitudes and performance outcomes grows

Navigating Gift List Timing: Strategies for Holiday Advertising

See every customer

Your current and future customers are here