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    Measure full-funnel lift: awareness, consideration, purchase intent

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    Understand impact of ads with validated behaviors: search, site visitation, shopping

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    Featured Content

    Team Member of the Month Naira Simonyan
    • tag Articles
    • Sep 25, 2024
    • Featured Featured
    • time 1 min read

    Introducing Team Member of the Month: Naira Simonyan

    Meet the people behind the success of DISQO's experience platform Naira helps DISQO clients go beyond by designing cutting-edge, scalable software architectures...

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    Connect with DISQO at upcoming industry events and join our next webinar to hear from clients blazing new trails in brand experience. 

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    Featured Content

    Team Member of the Month Naira Simonyan
    • tag Articles
    • Sep 25, 2024
    • Featured Featured
    • time 1 min read

    Introducing Team Member of the Month: Naira Simonyan

    Meet the people behind the success of DISQO's experience platform Naira helps DISQO clients go beyond by designing cutting-edge, scalable software architectures...

    Read more
  • Why DISQO?

    Why DISQO?

    Every customer

    Your customers and your next customers are represented

    Every touchpoint

    Measure the complete customer journey across platforms

    Every outcome

    Understand what people think and what they actually do

    Featured Content

    blue and purple patterns with a pink silhouette representing TikTok advertising
    • tag Press release
    • Jun 13, 2024
    • Featured Featured

    TikTok’s impact on brand attitudes and performance outcomes grows

    63% of people have positive perceptions of TikTok ads; 14% said they make purchases from a TikTok recommendation on a weekly basis June 13, 2024, Los Angeles, C...

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    Featured Content

    DISQO Senior Insights Director, Lauren Baker
    • tag Articles
    • Sep 17, 2024
    • Featured Featured
    • time 3 min read

    Navigating Gift List Timing: Strategies for Holiday Advertising

    Maximize your holiday ad campaigns by aligning with consumer gift list timing and boosting your holiday advertising measurement. As the holiday season approache...

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Why DISQO?

Because you need to understand the whole customer journey

DISQO is a new kind of platform for understanding every customer… every touchpoint… and every outcome.

Every customer. Every touchpoint.
Every outcome!

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Every customer

Learn from the customers you have and the customers you want. All of your target customers, even your competitors’ customers. They’re all represented in DISQO’s single-source audience of 2M+ consumers. They’ve opted in to share their opinions and digital behaviors with you.

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Every touchpoint

Get holistic, single-source insights across all media, social, and e-commerce platforms. DISQO’s audience is 100% direct and opted in to share their opinions and digital behaviors with you. 

 

Finally, this means you’re invited to see how people interact with your brand across digital, TV, CTV, social, mobile, and retail sites. Measure every message, across every channel, at every moment in the journey.

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Every outcome

Understand sentiment and behavior throughout the customer journey. Because select members of DISQO’s audience opt in to share their digital behaviors, you can go beyond just what people say. Understand what people think, what people do, what they buy, and why. 

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Innovations to transform every experience

DISQO let’s you see beyond what others can see, so you can go beyond what others can do. 

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Unlock peerless insights with the largest single-source consumer audience.

Only DISQO powers your research with the largest, direct and single-source consumer audience. Our fully consented audience fuels better insights with scale, quality, and unique behavioral targeting.

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Advertise with confidence and measure your campaigns’ brand lift and outcomes lift without blind spots.

Measure total lift across all media platforms — digital, social, CTV, mobile, e-commerce, and TV.

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Related resources

Read more about how DISQO’s platform is powering unparalleled insights into today’s consumers. 

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About DISQO

DISQO is building the most trusted experience platform that fuels brand growth. DISQO powers smart business decisions by helping clients measure every customer, touchpoint, and outcome. DISQO’s identity-based ad measurement and audience products are powered by millions of consumers on the industry’s largest opt-in consumer data platform. DISQO is recognized in Deloitte’s Fast 500 and Ad Age’s Best Places to Work, and has won ad measurement awards from Digiday and Cynopsis Media. Follow @DISQO on LinkedIn. 

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DISQO HQ
400 N Brand Blvd 6th Floor
Glendale, CA 91203
New York Office
588 Broadway, Suite 503
New York, NY 10012
Connecticut Office
75 Glen Rd., Suite 313
Newtown, CT 06482
Armenia Office

16 Halabyan
Yerevan 0038

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Locations

DISQO HQ
400 N Brand Blvd 6th Floor
Glendale, CA 91203
New York Office
588 Broadway, Suite 503
New York, NY 10012
Connecticut Office
75 Glen Rd., Suite 313
Newtown, CT 06482
Armenia Office
16 Halabyan
Yerevan 0038

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