Measurement unlocked for media companies
Brand lift for your campaigns, for free
Trusted by leading media companies
Brand Lift built for
media companies
We believe that every media company should have the tools to measure brand on every campaign, for every dollar spent
Self-service solution
Powerful software to help bring brand lift measurement to every customer relationship.
No friction,
no cost
When your margins are protected, you can prove the value of every media dollar spent on your platform.
Scaled measurement
Amplify your operations with flexible, simple-to-use software that’s built for your workflows.
What's included for free
Flexible survey design
Tailor Brand Lift studies to your unique research and customer needs, including custom audience profiling.
Human-led support
Chat with us, engage with our Help Center, watch video tutorials, or speak directly with our experts.
Brand Lift studies
Measure any campaign in the United States with taggable media and without impression limits
AI insights
Leverage our AI-powered reporting readouts to quickly understand the results of your campaigns.
Need more?
Connect brand advertising to digital behaviors across the consumer journey.
Measure non-taggable, cross-platform media and engage with our managed services team.
In their own words
DISQO really helped us to elevate our insights and really prove the value of what we think makes Paramount unique as a publisher.
Jennifer Strapp
VP Audience Impact & Intelligence
Through our partnership, we've been able to build a normative database that allows us to provide context into how our ad products perform at every stage of the purchase funnel. So we're constantly evolving and constantly learning.
Michele Resnick
Senior Director, Campaign Effectiveness
Working with DISQO, we were able to see results that we simply weren’t able to see with the tools we used for previous campaigns. Using DISQO let us understand site visitation, search behavior and brand sentiment in a way that wasn’t otherwise possible.
Jennifer Laing
VP, Operations
Industry insights
- Article
Los Angeles, CA — January 14, 2026 — DISQO today released its annual Consumer Trends 2026 Report, exploring how economic pressure, evolving media consumption habits, and rising expectations for advertising relevance are redefining media effectiveness in 2026.
- Report
Download to learn how consumer attitudes, behaviors, and expectations are shaping brand success in 2026.
- Article
Honoring the people and values that fuel success
DISQO is starting 2026 on a high note with an honor we are proud to celebrate. For the sixth consecutive year, we have been recognized as a Built In Best Place to Work. This sustained recognition reflects the deliberate investment in building a workplace that drives measurable impact, enables innovation, and empowers employees to contribute, experiment, and develop at a high level.
- Article
What shifting market conditions mean for brands and marketers
As 2026 takes shape, conversations across marketing and the broader business landscape have increasingly focused on volatility, shaped by economic uncertainty, evolving consumer expectations, and rapid technological change. Yet while budget pressure and organizational change are influencing how the industry talks about 2026, much of that dialogue remains inward-looking, anchored in constraint and risk. Volatility, however, is not a strategy. It’s simply the environment in which more intentional, adaptive decisions can be made.
What matters more is how consumers are responding inside the 2026 landscape, and the data shows a clear divergence between marketer anxiety and consumer behavior. Uncertainty hasn’t caused people to disengage or opt out. It’s made them more selective and more deliberate, demanding more value, relevance, and consistency.
From a consumer perspective, volatility functions less as a stop signal and more as a filter. People are paying closer attention to where they spend, which brands they trust, and what experiences earn their time and attention. Intent hasn’t disappeared; rather, it’s become more conditional.
This distinction is critical. When volatility is treated as the headline, brands and marketers risk mistaking caution for collapse. When it’s treated as context, a more accurate picture emerges: a market very much in motion, shaped by vigilance rather than withdrawal. Understanding that reality is the starting point for competing, measuring impact, and making confident advertising decisions in 2026.
Frequently asked questions
What measurement options does DISQO offer for media companies?
DISQO provides two options: a free self-service Brand Lift solution for taggable media, and managed services for more complex cross-platform and behavioral measurement needs.
What is included in the self-service Brand Lift offering?
How do I choose between self-service and managed services?
Use self-service when you want to scale multiple no-cost Brand Lift studies for taggable media campaigns. Choose managed services when you need custom research, Outcomes Lift, or cross-platform clarity that goes beyond what tags can measure.
Can I still measure Brand Lift with managed services?
Yes. Managed services include Brand Lift as well as Outcomes Lift, with customizable studies designed to match advertiser needs.
Is the free self-service Brand Lift truly no cost?
How quickly can results be accessed?
Both self-service and managed services provide timely reporting. With self-service, results are available directly in your dashboard, including AI-powered readouts. Managed services deliver deeper reporting through expert analysis.
How does self-service work if I’m already a DISQO customer?
You are encouraged to use both solutions in order to fully scale your measurement and provide brand lift studies for every campaign you run. If you’ve already worked with DISQO on complex Brand Lift or Outcomes Lift studies and are interested in trying the self-service solution, reach out to your Customer Success team to get set up.