Cross-platform Brand and Outcomes Lift
Measure the total lift from your ad campaigns across all media platforms, including TV, CTV, mobile, social, and digital
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Trusted measurement built on innovation and consent
DISQO’s consumer insights platform rewards consumers for sharing opinions and post-exposure behaviors so you get campaign measurement everywhere. Data is sourced directly from consumers' devices without reliance on unstable technology workarounds. Have confidence in your campaign optimization from brand awareness to e-commerce to sales, knowing it came straight from consented consumers.
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300+
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Brands are already being measured by DISQO brand and outcomes lift solutions
DISQO’s greatest advantage is the opportunity to peek into behavior behind the forbidden “walled gardens’’ by using their identity-based platform instead of using 3rd party cookies to capture ad exposure.”
Bruce Williams
Prove your campaign value across the funnel from brand awareness to sales impact
Evaluate incremental lift in brand awareness, favorability, consideration and purchase intent
Understand incremental lift in owned, category and competitive search, site visitation and sales
Access an always on dashboard to optimize drivers of success through the entire funnel
Eliminate your campaign blindspots with total cross-platform measurement
Measure TV, CTV, mobile, social and digital using a consistent methodology within and across platforms
See into siloed social and e-commerce platforms for an independent view of campaign performance, even on mobile
Make critical optimization decisions knowing your control and exposed groups are truly independent and your lift is clean
Future-proof your campaign measurement from identifier disruptions
Measure across all platforms without relying on cookies, mobile IDs, or other pseudo-identifiers
Trust your results using deterministic measurement at the individual level, not based on probabilities and look-alike cohorts
Eliminate the need for special integrations or clean rooms because exposure is collected directly from consented consumers
FACT SHEET
Dive deeper
Learn more about how Brand and Outcomes Lift can help you optimize across all platforms
Case Study
CTV & A Cup of Joe
Top streaming platform creates buzz for well-known coffee retailer
Case Study
No More Using the S-word. Silos.
How an agency illuminated strong media impact for a top tech client
Report
The Healthy Alternative to Cookies
The recipe for identity needs an overhaul
