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DISQO’s cookieless, fully permissioned, first-party view of consumers’ online behaviors uncovers cross-platform activity and the inaccuracy of siloed measurement methodologies Glendale, Calif. —June 16, 2021 — Audience insights platform DISQO today released new research revealing the critical risks marketers face in understanding advertising performance when constrained by siloed measurement. As the loss of identifiers threatens to...

DISQO expands product resources for its massive first-party audience insights platform. Glendale, Calif. — June 15, 2021 — Audience insights platform DISQO today announced that it has acquired cross-device measurement company, Verto Analytics (Verto). As part of the transaction, DISQO acquired Verto’s technology, intellectual property and measurement capabilities.  In making the announcement, Armen Adjemian, DISQO’s...

Hard to measure views to product pages on ecommerce platforms are 2-4X more effective than visits to product pages on a brand’s own website Glendale, Calif. — May 19, 2021 — Audience insights platform, DISQO, today launched its New Foundations of Ad Effectiveness series, holistically examining consumer journeys online to illuminate what really works in the...

DISQO Co-Founder & CMO Armen Petrosian to Interview General Mills CMO Ivan Pollard on April 21 LOS ANGELES, April 20, 2021 (GLOBE NEWSWIRE) — Audience insights platform DISQO today announced its sponsorship of the TMRE Connects Brand Insights Summit series. At the event which will be held virtually on April 21, 2021, Armen Petrosian, co-founder and CMO of DISQO, will...

ARLINGTON, Texas and GLENDALE, Calif., March 25, 2021 (GLOBE NEWSWIRE) — Decision Analyst, one of the nation’s largest privately owned marketing research firms, and DISQO, the people-first audience insights platform, today announced a new systems integration partnership expanding Decision Analyst’s sampling capabilities. Decision Analyst can now blend samples from DISQO’s audience with Decision Analyst’s American Consumer Opinion® Online...