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DISQO is excited to announce our new systems integration partnership with Decision Analyst, one of the nation’s largest privately owned marketing research firms. Decision Analyst can now blend our first-party…

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New DISQO Research: Contaminated Data In Siloed Campaign Measurement Threatens Brand ROI

DISQO’s cookieless, fully permissioned, first-party view of consumers’ online behaviors uncovers...

DISQO Acquires Verto Analytics

DISQO expands product resources for its massive first-party audience insights...

New DISQO Research: Current Digital Ad Optimization Methods May Depress Sales Due To Increasing Data Restrictions

Hard to measure views to product pages on ecommerce platforms...

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News

June 16, 2021

New DISQO Research: Contaminated Data In Siloed Campaign Measurement Threatens Brand ROI

DISQO’s cookieless, fully permissioned, first-party view of consumers’ online behaviors uncovers cross-platform activity and the inaccuracy of siloed measurement methodologies Glendale, Calif. —June 16, 2021 — Audience insights platform DISQO today released new research revealing the critical risks marketers face in understanding advertising performance when constrained by siloed measurement. As the loss of identifiers threatens to...

June 15, 2021

DISQO Acquires Verto Analytics

DISQO expands product resources for its massive first-party audience insights platform. Glendale, Calif. — June 15, 2021 — Audience insights platform DISQO today announced that it has acquired cross-device measurement company, Verto Analytics (Verto). As part of the transaction, DISQO acquired Verto’s technology, intellectual property and measurement capabilities.  In making the announcement, Armen Adjemian, DISQO’s...

May 19, 2021

New DISQO Research: Current Digital Ad Optimization Methods May Depress Sales Due To Increasing Data Restrictions

Hard to measure views to product pages on ecommerce platforms are 2-4X more effective than visits to product pages on a brand’s own website Glendale, Calif. — May 19, 2021 — Audience insights platform, DISQO, today launched its New Foundations of Ad Effectiveness series, holistically examining consumer journeys online to illuminate what really works in the...

April 20, 2021

DISQO Sponsors TMRE Connects Brand Insights Summit Series

DISQO Co-Founder & CMO Armen Petrosian to Interview General Mills CMO Ivan Pollard on April 21 LOS ANGELES, April 20, 2021 (GLOBE NEWSWIRE) — Audience insights platform DISQO today announced its sponsorship of the TMRE Connects Brand Insights Summit series. At the event which will be held virtually on April 21, 2021, Armen Petrosian, co-founder and CMO of DISQO, will...

March 25, 2021

Decision Analyst Expands Sampling Capabilities with DISQO Integration

ARLINGTON, Texas and GLENDALE, Calif., March 25, 2021 (GLOBE NEWSWIRE) — Decision Analyst, one of the nation’s largest privately owned marketing research firms, and DISQO, the people-first audience insights platform, today announced a new systems integration partnership expanding Decision Analyst’s sampling capabilities. Decision Analyst can now blend samples from DISQO’s audience with Decision Analyst’s American Consumer Opinion® Online...

March 18, 2021

DISQO Earns Designation as a Great Place to Work-Certified™ Company

LOS ANGELES, March 18, 2021 (GLOBE NEWSWIRE) — Consumer insights platform DISQO today announced that it is Great Place to Work-Certified™ for the second consecutive year. Using validated employee feedback gathered with Great Place to Work’s rigorous, data-driven methodology, this certification confirms 96% of employees have a consistently positive experience at DISQO. Great Place to Work, the...

March 2, 2021

DISQO and Research Results Forge New Managed Services Partnership

Clients to Benefit from Custom Research Support And Highest Quality, First-Party Consumer Data and Insights LOS ANGELES and FITCHBURG, Mass., March 02, 2021 (GLOBE NEWSWIRE) — Consumer insights platform DISQO and Research Results, a company delivering strategy, technology and project management solutions for research initiatives, today announced a programming partnership to help clients maximize the benefits of DISQO’s 100%...

February 16, 2021

DISQO Appoints Kevin Whitcher as VP of Product, Enterprise Applications

Whitcher joins DISQO to develop and scale enterprise data and insights products, build a word-class product team and support company’s rapid growth and success LOS ANGELES, Feb. 16, 2021 (GLOBE NEWSWIRE) — Consumer insights platform DISQO today announced the appointment of Kevin Whitcher as VP of Product, Enterprise Applications, where he will report to co-founder and CTO,...

December 17, 2020

DISQO Expands Marketing Team to Further Accelerate Growth

New Leaders in Brand Communications, Product Marketing & Demand Generation LOS ANGELES, Dec. 17, 2020 (GLOBE NEWSWIRE) — Consumer insights platform DISQO today announced the expansion of its marketing organization to broaden and deepen industry relationships, promote its growing portfolio of solutions and to further accelerate its three-year consolidated annual growth rate of 441%. Offering access to...

November 23, 2020

Research Wonks Hosts Ad Measurement NEXT: The Future of Marketing ROI, Sponsored by DISQO

Marketing ROI Measurement Challenges to be Discussed by Industry Thought Leaders LOS ANGELES, Nov. 23, 2020 (GLOBE NEWSWIRE) — Research Wonks, the premier industry forum for professionals in media and advertising research, analytics and data science, today announces its inaugural event, Ad Measurement NEXT, sponsored by DISQO, the fast-growing first-party consumer insights platform researchers are turning to for...