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5 Things to Know About Ad Supported Streaming Measurement
Optimizing brand experience on streaming platforms with full-funnel, cross-media insights The recent explosion of ad-supported streaming tiers is transformin…
Read moreIntroducing Servant Leader of the Year: Armen Gevorgyan
Learn how people behind our platform foster trust and employee growth We believe in Servant Leadership at DISQO. What does this leadership approach mean to y…
Read moreDISQO Celebrated as a Best Place to Work by Built In
Team members share what shapes our award-winning workplace We’re kicking off 2024 with a bang! For the fourth consecutive year, Built In has placed DISQO on…
Read moreProving the Effectiveness of Advertising in the Post-Cookie World
Google finally started phasing out cookies. How will you measure brand and outcomes lift? It’s a tidal shift in digital advertising. Last week, Google began…
Read moreIntroducing Servant Leader of the Year: Laura Jark
Learn how people behind our platform foster trust and growth We believe in Servant Leadership at DISQO. What does this leadership approach mean to you? To me…
Read moreChampioning Brand Experience in 2024
Every brand experience touchpoint matters to modern consumers Everyone has their favorite brands in clothing… cosmetics… electronics… airlines. But, what is…
Read moreThe Guide to Building Brand Equity
What drives brand equity to increase your brand lift? Proving brand lift for your business is critical when lobbying for marketing dollars and planning your…
Read moreDo You Hear What I Hear? Podcast Advertising for Holiday Shopping
Influencing consumer shopping behavior with seasonal podcast content Podcast advertising has emerged as a powerful tool for brands and agencies to bolster th…
Read moreSocial Media Advertising and 2024 Consumer Spending
Igniting consumer online shopping behaviors with valuable brand experiences Social media dominated 2023 headlines: a possible TikTok ban… the launch of Meta’…
Read moreWinning the In Game Advertising Opportunity
How brands can capitalize on the video game advertising boom Gaming has surged in popularity in recent years. Between lockdown-induced behaviors, the rise of…
Read moreIntroducing Servant Leader of the Quarter: Jenna Papesh
Learn how people behind our cx platform foster growth and innovation We believe in Servant Leadership at DISQO. What does this leadership approach mean to yo…
Read moreHow Havas Media Network Boosted RSV Awareness with Infant Parents
Digital advertising intelligence helps Havas Media Group's pharmaceutical client optimize informational RSV ads for increased awareness. As the cold season a…
Read moreInnovating Ad Measurement with Mindshare’s Courtney Thompson
How advertising agencies can come out on top amid industry change Media agencies today must navigate brands’ expectations for campaign efficacy, while ensuri…
Read moreMeasuring Media’s Power with iHeartMedia’s David Shiffman
How the leading audio platform proves the value of its audience and ad formats Publishers today need to go beyond demographics or household ratings to show a…
Read moreSocial Media for eCommerce
Optimizing social media content for sales with creative testing and measurement Social media trends come and go in the blink of an eye. While this can be dau…
Read moreSocial Media Shopping Unwrapped
How in-app social commerce will help brands win this holiday season With the 2024 holiday shopping season in full swing, brands face a tall order to capture…
Read moreThe Future of Ad Measurement with Inspire Brands’ Ryan McManus
Championing full-funnel, cross-platform, digital advertising intelligence strategies As the source of advertising dollars for media partners and agencies, br…
Read moreHow Warner Bros. Discovery is Proving Outcomes for its Advertisers
During a recent Ad Age webinar on innovations in ad measurement, DISQO had the opportunity to speak to Noelle Huynh, SVP of Research & Measurement at Warner…
Read moreBrand Lift for a Fortune 200 Financial Services Brand
A Fortune 200 financial services brand used DISQO Brand Lift to unify cross-platform measurement, lifting consideration +7 pts and favorability up to +10 pts with key audiences.
Read moreBrand and Outcomes Lift for a Fortune Global 500 pharmaceutical brand
How a Fortune Global 500 pharmaceutical brand used DISQO Brand Lift and Outcomes Lift to beat DISQO benchmarks and shorten optimization from quarters to weeks.
Read morePATTERN Beauty Unlocks TV’s Full-Funnel Impact with DISQO
Pattern Beauty partnered with Tatari and DISQO to prove its first TV campaign drove up to +9 pts in brand awareness and consideration across linear and streaming.
Read moreNature’s Bakery + Kargo: Brand Lift with Targeted Media
How Nature’s Bakery and Kargo used DISQO Brand Lift to prove high-attention media moved awareness, favorability, and consideration well beyond category benchmarks.
Read moreEnergizing Brand Awareness with CTV Ad Campaigns
VITRO and PDi used DISQO Brand Lift to prove a CTV campaign for a zero-sugar energy drink lifted aided awareness +8 pts (8x the CTV benchmark) and purchase intent +8 pts.
Read moreLas Vegas Tourism Ad Campaigns: Proving Behavioral Outcomes Lift
R&R Partners used DISQO Brand Lift and Outcomes Lift to prove LVCVA’s campaigns drove a +17.47 pt lift in branded site visits and 35x the travel benchmark for branded search.
Read moreBoosting RSV Awareness
Havas Media Network used DISQO Brand Lift to measure a cross-platform RSV awareness campaign, lifting unaided awareness up to +42 points among parents 18–34.
Read morePropelling Brand Growth for Josh Cellars
Havas Media Network used DISQO Brand Lift to prove Josh Cellars’ holiday campaign lifted favorability +7 pts and purchase intent +5 pts, beating Adult Beverage benchmarks.
Read moreHow Chipotle's Roblox Experience Drove Purchase Journey Outcomes Lift
Roblox partnered with DISQO Outcomes Lift to show visitors to Chipotle’s Roblox experience were 5–6x more likely to search for Chipotle or visit its website.
Read moreIn-App & Gaming Advertising
Closing the gap in understanding how in-app ads move perception, intent, and behavior.
Read moreDISQO's 2026 Benchmark Trends Report
Ad effectiveness and the rise of full-funnel outcomes.
Read moreOutcomes Report: TV Advertising 2026
Download the report to learn how TV drives cross-device action, brand consideration, and full-funnel performance.
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