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DISQO for brands

Explore why the world's most recognized brands trust DISQO to understand how their advertising works

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Trusted by the world's leading brands

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Measure the momentum behind your brand

Your brand is more than a logo or a tagline. It’s a long-term asset and engine of compounding value that drives relevance, loyalty, and conversion across the funnel. At DISQO, we help you measure the consumer attitudes and digital behaviors that build and reinforce your momentum.

We do this by quantifying the impact of your advertising both in the moment and over time. With person-level measurement, you can see how every campaign builds your brand, so you can make smarter decisions today while compounding value for tomorrow.

Built for where you are and where you're going

Whether you're launching a new brand, expanding into new markets, or scaling an established category leader, DISQO adapts to your brand maturity and growth goals. We help you measure what matters at every stage of growth, whether that’s driving top-of-funnel breakthroughs or converting brand equity into action.

DISQO does this with person-level clarity and normative benchmark data that ties ad exposure to attitudinal and behavioral outcomes across the full media mix. You see not only if your brand is resonating, but also how it stacks up when compared against category or industry competitors.

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Get visibility into the full impact of your media

Your media drives more action than shows up in reports. DISQO measures the real actions that matter: searches, site visits, third-party research, and visits to competitor sites. We quantify these actions with deterministic clarity, tying them back to your campaigns so you see the full value of your investment.

Winning brands use DISQO to refine creative and channel strategies, prove brand value, and maximize every media dollar in the short and long term.

In their own words

Quick insights are often more helpful than the most rigorous, correct, “get them a long time after the campaign ends” sort of insight.” “We partner with DISQO to help us bring together a unified view of the many different places we're advertising. Without a partner like DISQO, it becomes extremely challenging to understand what value social media advertising has relative to CTV…and what sorts of synergies there are when people are exposed across multiple channels.
Richard Haymore
Director of Campaign Effectiveness
The insight provided by measurement and optimization through the DISQO platform was critical in helping us achieve to winning outcomes during the holiday period.
Dan Kleinman
Chief Brand Officer

What to measure with DISQO

Brand Lift

Measure how advertising shifts consumer attitudes and brand perception

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Outcomes Lift

Measure the incremental impact advertising drives to search and site visitation for your brand and category.

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Industry insights

Frequently Asked Questions

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What does DISQO help brands measure?

How does DISQO measure brand media performance?

Why is person-level measurement important for brands?

Can DISQO adapt to different stages of brand growth?

How does DISQO prove the value of brand media?

What insights can DISQO provide about creative and channel strategies?

How does DISQO compare results to competitors?

How quickly are insights available to brands?

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