DISQO for brands
Explore why the world's most recognized brands trust DISQO to understand how their advertising works
Trusted by the world's leading brands
Measure the momentum behind your brand
Your brand is more than a logo or a tagline. It’s a long-term asset and engine of compounding value that drives relevance, loyalty, and conversion across the funnel. At DISQO, we help you measure the consumer attitudes and digital behaviors that build and reinforce your momentum.
We do this by quantifying the impact of your advertising both in the moment and over time. With person-level measurement, you can see how every campaign builds your brand, so you can make smarter decisions today while compounding value for tomorrow.
Built for where you are and where you're going
Whether you're launching a new brand, expanding into new markets, or scaling an established category leader, DISQO adapts to your brand maturity and growth goals. We help you measure what matters at every stage of growth, whether that’s driving top-of-funnel breakthroughs or converting brand equity into action.
DISQO does this with person-level clarity and normative benchmark data that ties ad exposure to attitudinal and behavioral outcomes across the full media mix. You see not only if your brand is resonating, but also how it stacks up when compared against category or industry competitors.
Get visibility into the full impact of your media
Your media drives more action than shows up in reports. DISQO measures the real actions that matter: searches, site visits, third-party research, and visits to competitor sites. We quantify these actions with deterministic clarity, tying them back to your campaigns so you see the full value of your investment. Winning brands use DISQO to refine creative and channel strategies, prove brand value, and maximize every media dollar in the short and long term.
Winning brands use DISQO to refine creative and channel strategies, prove brand value, and maximize every media dollar in the short- and long term.
In their own words
Quick insights are often more helpful than the most rigorous, correct, “get them a long time after the campaign ends” sort of insight.” “We partner with DISQO to help us bring together a unified view of the many different places we're advertising. Without a partner like DISQO, it becomes extremely challenging to understand what value social media advertising has relative to CTV…and what sorts of synergies there are when people are exposed across multiple channels.
Richard Haymore
Director of Campaign Effectiveness
The insight provided by measurement and optimization through the DISQO platform was critical in helping us achieve to winning outcomes during the holiday period.
Dan Kleinman
Chief Brand Officer
What to measure with DISQO
Brand Lift
Measure how advertising shifts consumer attitudes and brand perception
Outcome Lift
Measure the incremental impact advertising drives to search and site visitation for your brand and category.
Case Study:
Brand lift with Nature's Bakery
Explore how Kargo and DISQO helped Natures Bakery cut through digital clutter, using high-impact media and deterministic measurement to reveal which channels and creatives drove the strongest outcomes with high-value audiences.
Industry insights
- Article
Los Angeles, CA — January 14, 2026 — DISQO today released its annual Consumer Trends 2026 Report, exploring how economic pressure, evolving media consumption habits, and rising expectations for advertising relevance are redefining media effectiveness in 2026.
- Report
Download to learn how consumer attitudes, behaviors, and expectations are shaping brand success in 2026.
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Honoring the people and values that fuel success
DISQO is starting 2026 on a high note with an honor we are proud to celebrate. For the sixth consecutive year, we have been recognized as a Built In Best Place to Work. This sustained recognition reflects the deliberate investment in building a workplace that drives measurable impact, enables innovation, and empowers employees to contribute, experiment, and develop at a high level.
- Article
What shifting market conditions mean for brands and marketers
As 2026 takes shape, conversations across marketing and the broader business landscape have increasingly focused on volatility, shaped by economic uncertainty, evolving consumer expectations, and rapid technological change. Yet while budget pressure and organizational change are influencing how the industry talks about 2026, much of that dialogue remains inward-looking, anchored in constraint and risk. Volatility, however, is not a strategy. It’s simply the environment in which more intentional, adaptive decisions can be made.
What matters more is how consumers are responding inside the 2026 landscape, and the data shows a clear divergence between marketer anxiety and consumer behavior. Uncertainty hasn’t caused people to disengage or opt out. It’s made them more selective and more deliberate, demanding more value, relevance, and consistency.
From a consumer perspective, volatility functions less as a stop signal and more as a filter. People are paying closer attention to where they spend, which brands they trust, and what experiences earn their time and attention. Intent hasn’t disappeared; rather, it’s become more conditional.
This distinction is critical. When volatility is treated as the headline, brands and marketers risk mistaking caution for collapse. When it’s treated as context, a more accurate picture emerges: a market very much in motion, shaped by vigilance rather than withdrawal. Understanding that reality is the starting point for competing, measuring impact, and making confident advertising decisions in 2026.
Frequently Asked Questions
What does DISQO help brands measure?
DISQO measures how advertising builds brand equity and drives real consumer actions. From awareness and favorability to searches and site visits, we show how brand media creates value across the funnel.
How does DISQO measure brand media performance?
We connect ad exposure to both attitudinal and behavioral outcomes at the person level, giving brands clarity on how campaigns truly influence consumer perception and behavior.
Why is person-level measurement important for brands?
It ensures every data point comes from real people, eliminating guesswork or modeled assumptions.
Can DISQO adapt to different stages of brand growth?
Yes. Whether launching a new brand, entering new markets, or scaling as a category leader, DISQO provides benchmarks and clarity tailored to your maturity and goals.
How does DISQO prove the value of brand media?
We quantify the incremental outcomes brand campaigns drive, such as branded searches, category exploration, and competitor visits, showing the full impact of your investment.
What insights can DISQO provide about creative and channel strategies?
DISQO reveals which creatives resonate and which channels deliver the strongest lift, helping brands refine strategies to maximize return.
How does DISQO compare results to competitors?
Our normative benchmarks allow you to see how your brand performs against category and industry peers, highlighting where you’re leading or lagging. You can also use Outcomes Lift to specifically monitor consumer behaviors as related to competitive search, site visit, and ecommerce activities.
How quickly are insights available to brands?
Brands can access near real-time results through dashboards, enabling faster decision-making and in-flight optimization.