Brand Lift
Measure how advertising shapes brand awareness, favorability, consideration, intent, and more, by connecting ad exposure to changes in consumer attitudes.
The reality of brand measurement today
Every advertising dollar should work harder than fueling short-term momentum. But with audiences moving fluidly across platforms, measuring true impact beyond impressions, clicks, and short-term actions has become increasingly complex. For marketers, the real challenge is connecting fragmented signals into a full picture of how campaigns shape both brand and performance outcomes. Advanced measurement with DISQO helps marketers replace these assumptions with proof.
Understand your audience
DISQO's Brand Lift reveals which audiences are most responsive to your campaign. We quantify lift on KPIs like awareness, favorability, consideration, intent, and more within each segment, making it clear which exposed groups are being influenced.
- Pinpoint which audiences resonate with a campaign and which do not.
- Break down results by demographics, such as age, household income, and geography, to uncover new strategic audiences.
- Optimize your media spend toward the highest-value audiences with more confidence.
Whether you're targeting new customers or trying to reach your core audience, DISQO pinpoints which segments are driving lift to help you reach your brand objectives and KPIs more effectively.
Measure and optimize channels and partners
Reporting at the channel level only shows part of the picture. With DISQO, you can go deeper, quantifying the impact of each media platform and partner within your campaign.
- Isolate the performance of your more effective media partners and channels to understand how each contributes to lift in key brand KPIs.
- Deterministically measure ad exposure across social media platforms like Meta, Pinterest, TikTok, and others.
- Move beyond modeled and siloed data with evidence you can trust.
Whether your strategy includes social platforms, connected TV (CTV), or premium publishers, DISQO enables you to evaluate ad effectiveness across your entire media plan and identify what works, rather than looking at channels or partners in isolation.
Optimize creative impact, in-flight
See how your creative impacts KPIs from awareness to purchase intent. Understand the signals that shape consumer perception and ensure your decisions are guided by evidence, not guesswork.
- Identify and validate which creatives are driving impact and which aren't.
- Measure and optimize at the creative level before your campaign ends.
- Turn every exposure into an opportunity to strengthen brand equity.
From logo clarity to slogan and tagline recall, DISQO helps you maximize your media dollars by revealing what consumers truly take away from your creative.
Sophisticated measurement allows you to cut by the following dimensions
Audience
Channel
Media partners
Creative
Placement
Frequency
In their own words
With DISQO, we can see how different creatives perform with different audiences, and understand how ad exposure influences various outcomes across the funnel, helping us move the needle on awareness and consideration in measurable ways.
Richard Haymore
Director of Campaign Effectiveness
Brand Lift normative benchmarks
Every ad campaign is an investment; understand your brand performance against category competitors to understand where you over- or under-delivering.
+2.5
Familiarity
+3.01
Favorability
+2.4
Purchase intent
These benchmarks are displayed by metric and represent the median incremental point increase within each value observed for exposed (versus control) consumers across all DISQO-measured cross-platform campaigns.
Explore our benchmarksBrand Lift frequently asked questions
View allWhat is a Brand Lift study?
What are the KPI's included in a Brand lift study?
How does DISQO measure Brand Lift?
What makes DISQO's Brand Lift different?
Why is Brand Lift important?
Can Brand Lift results be segmented?
Can DISQO measure Brand Lift across social platforms?
Does DISQO provide benchmarks for Brand Lift?
How does Brand Lift inform creative strategy?
How quickly are results available?
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