DISQO advertising benchmarks
The most robust full-funnel cross-channel normative benchmarks in the industry
Why marketers need benchmarks
Reveal how campaigns truly perform
Get a grounded baseline view of performance to see how campaign results compare to what is typical in the market.
Optimize media strategies
Pinpoint where campaigns excel or fall short, with a reference point for continuous testing and iteration to systematically improve campaigns over time.
Stay ahead of shifts in consumer and media behavior
Track how the market evolves, helping adapt to new platforms, formats, and audience expectations in real time.
Set clear goals
Define expectations across teams by defining what strong outcomes look like for a brand, a category, and a specific media strategy.
Defend and grow budget
Provide the proof needed to justify investments, protect high-performing channels, and ensure dollars flow to tactics that truly work.
Understand competitive positioning
Reveal how performance stacks up with category and industry norms, with clarity on where you lead and where you can improve against competitors.
What questions benchmarks answer
Explore DISQO benchmarks
DISQO Benchmarks cover eight attitudinal metrics, including awareness, familiarity, favorability, consideration, and purchase intent, as well as nine behavioral metrics, such as site visits, searches, and e-commerce activity for brands and their competitive set, providing a comprehensive, full-funnel view of ad performance.
DISQO Reports
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For DISQO clients
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DISQO's channel benchmarks
DISQO’s channel benchmarks for Audio, Display, OTT/CTV, Podcast, Social, and Video capture the typical performance of each advertising channel without blind spots.
Category and industry benchmarks
DISQO’s category benchmarks help establish expectations for typical performance and inform decision-making by highlighting the differences in expected lift across 20 categories and industries.
Brand maturity benchmarks
DISQO’s Brand Maturity benchmarks, defined by New ≤33%, Emerging 34–66%, and Established ≥66%, aided-awareness thresholds help quantify how advertising impact varies by brand stage.
Why use DISQO Benchmarks?
DISQO Benchmarks help marketers understand performance, align on goals, optimize media strategies, and maximize advertising ROI.
Consistent methodology
Captures attitudinal and behavioral metrics in one benchmark set, so you see impact across the entire funnel.
No blind spots across channels
Get insights across otherwise gated platforms and channels that represent real consumer ad exposure.
Highly relevant & recent data
Updated with data from thousands of recent campaigns that reflect current consumer behavior and modern media mixes.
In their own words
