TV measurement with DISQO
Tuning in where TV meets brand outcomes
The landscape of TV advertising is changing: connected TV (CTV) is surging and social video is omnipresent in consumers’ lives. But to capture the true value of this shift, brands need measurement that reveals the impact of TV advertising, broken down across every screen, audience, and creative.
Measure across multiple TV channels
Consumers discover brands on every screen via linear TV, CTV, social video, addressable TV, and more, making it essential for marketers to understand how each channel contributes to brand outcomes. With apples-to-apples comparisons across channels, DISQO empowers marketers with a unified view of performance across the TV ecosystem.
Bringing TV data into one view
DISQO brings deterministic linear TV measurement into the same environment as CTV, social, and digital advertising. Rather than inferring exposure from post-log files and OTS survey questions, DISQO ingests deterministic linear TV signals directly into our measurement pipeline. Linear TV exposure is captured at the household level and reported alongside digital results in one unified dashboard view.
From TV exposure to digital behaviors
Connect exposure across CTV and social video to the real downstream digital behaviors consumers take after seeing your ads—searches, site visits, and competitive comparisons. Our deterministic approach replaces opportunity-to-see methods with person-level clarity, so you know how your media inspires performance incrementality across the funnel.
Sophisticated measurement allows you to cut by the following dimensions
Audience
Channel
Media partners
Creative
Placement
Frequency
Report:
Premium Video Advertising
Optimize ad effectiveness in the fast-evolving streaming landscape with insights to transform your media plans and elevate your premium video campaigns.
In their own words
Normative benchmarks for Connected TV Advertising
DISQO’s normative benchmarks, aggregated across thousands of campaigns, show that television has the highest impact on mid-funnel KPIs compared to cross-channel campaigns.
Frequently Asked Questions
View allCan DISQO measure both CTV and linear TV?
What if my TV campaign also includes social video?
What outcomes can I measure from TV advertising?
Does DISQO measure both national and addressable TV buys?
How does DISQO handle feasibility for TV studies?
Can DISQO show how TV works alongside digital?
What’s the benefit of using Outcomes Lift when measuring TV media?
Can DISQO measure cross-device behaviors tied to TV ads?
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