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Reaching the Right Audience with Crucial Health Messages
Health marketing’s unique challenges In recent years, the world of advertising has witnessed a seismic shift. Digital advertising, with its precise targeting…
Read moreThriving in the Messy Middle of Ad Measurement
Teodora Scutelnicu, EVP of Analytics at Havas Media network, on the future of ad measurement and ad impact In a world filled with evolving digital platforms…
Read moreIntroducing Team Member of the Month: Franchesca Deguzman
MEET THE PEOPLE BEHIND DISQO'S SUCCESS What do you love most about your job? I truly love being an Executive Assistant because I live for organization and re…
Read moreUnlocking Complete Cross-Media Ad Effectiveness
Agency partners with DISQO to measure marketing campaign effectiveness. A leading ad agency faced significant gaps in understanding the impact of advertising…
Read moreCross Channel Measurement for Your Advertising
How consumer consent and a single-source methodology for brand lift and outcomes lift can show advertising roi Have you ever driven to an unfamiliar destinat…
Read moreIntroducing Team Member of the Month: Vahram Sahakyan
MEET THE PEOPLE BEHIND DISQO'S SUCCESS What do you love most about your job? I absolutely love my job. What makes it truly special for me is the incredible t…
Read moreAdvertising’s Rainbow Connection
insights on brands' LGBTQ+ allyship & its effects on consumers and the world This June, a month usually brimming with Pride-ful events and celebrations of lo…
Read morePerspectives on Podcast Advertising Effectiveness
Industry experts + DISQO data highlight opportunities with podcast advertisers Podcast advertising remains a big opportunity - and often a big challenge - fo…
Read moreOutcomes Lift named Best Measurement Solution in Digiday Technology Awards
DISQO honored for its unique ability to prove behavioral ad impact On the heels of DISQO’s Cynopsis Measure Up! recognition, we’re humbled to share that Digi…
Read moreAttitudes and Reactions to Boycotts and “Wokeness”
Polarization, pitfalls, and progress for LGBTQ+ marketing As the LGBTQ+ community continues to become more visible, brands are pressured to create inclusive…
Read moreIntroducing Team Member of the Month: Michael Monroe
Meet the people behind DISQO's success What do you love most about your job? I love working with our clients and collaborating with DISQO team members to fin…
Read moreIntroducing Team Member of the Month: Thomas Feduk
LEARN HOW TEAM MEMBERS MAKE AN IMPACT AT DISQO What do you love most about your job? What I love most about my role as an Engineering Manager is that it allo…
Read moreDISQO named to LABJ’s Best Places to Work list for the third year in a row
We’re thrilled to share that DISQO, a customer experience (CX) platform, has been honored with a place on the Los Angeles Business Journal’s (LABJ) 2023 list…
Read moreIntroducing Team Member of the Month: Tia Zhu
LEARN HOW TEAM MEMBERS MAKE AN IMPACT AT DISQO What do you love most about your job? My role centers around user acquisition. I love how it combines both art…
Read moreIntroducing Servant Leader of the Quarter: Lassi Veikkonen
GET THE INSIDE SCOOP ON SERVANT LEADERSHIP AT DISQO We believe in Servant Leadership at DISQO. What does this leadership approach mean to you? For me, it’s m…
Read moreMeasuring Chipotle’s brand activation on Roblox with Outcomes Lift
learn how time spent on Platform impacts off-platform behaviors As metaverse and immersive gaming platforms continue to gain traction, more brands are invest…
Read moreIntroducing Team Member of the Month: Dana (Centofanti) Rubin
Get the inside scoop on disqo from exceptional team memebrs What do you love most about your job? The people I work with are definitely what I love most abou…
Read moreIntroducing Team Member of the Month: Quyen Koniaris
learn how team members make an impact at disqo What do you love most about your job? Helping DISQO's Customer Success ad measurement team with any of their q…
Read moreBrand Lift for a Fortune 200 Financial Services Brand
A Fortune 200 financial services brand used DISQO Brand Lift to unify cross-platform measurement, lifting consideration +7 pts and favorability up to +10 pts with key audiences.
Read moreBrand and Outcomes Lift for a Fortune Global 500 pharmaceutical brand
How a Fortune Global 500 pharmaceutical brand used DISQO Brand Lift and Outcomes Lift to beat DISQO benchmarks and shorten optimization from quarters to weeks.
Read morePATTERN Beauty Unlocks TV’s Full-Funnel Impact with DISQO
Pattern Beauty partnered with Tatari and DISQO to prove its first TV campaign drove up to +9 pts in brand awareness and consideration across linear and streaming.
Read moreNature’s Bakery + Kargo: Brand Lift with Targeted Media
How Nature’s Bakery and Kargo used DISQO Brand Lift to prove high-attention media moved awareness, favorability, and consideration well beyond category benchmarks.
Read moreEnergizing Brand Awareness with CTV Ad Campaigns
VITRO and PDi used DISQO Brand Lift to prove a CTV campaign for a zero-sugar energy drink lifted aided awareness +8 pts (8x the CTV benchmark) and purchase intent +8 pts.
Read moreLas Vegas Tourism Ad Campaigns: Proving Behavioral Outcomes Lift
R&R Partners used DISQO Brand Lift and Outcomes Lift to prove LVCVA’s campaigns drove a +17.47 pt lift in branded site visits and 35x the travel benchmark for branded search.
Read moreBoosting RSV Awareness
Havas Media Network used DISQO Brand Lift to measure a cross-platform RSV awareness campaign, lifting unaided awareness up to +42 points among parents 18–34.
Read morePropelling Brand Growth for Josh Cellars
Havas Media Network used DISQO Brand Lift to prove Josh Cellars’ holiday campaign lifted favorability +7 pts and purchase intent +5 pts, beating Adult Beverage benchmarks.
Read moreHow Chipotle's Roblox Experience Drove Purchase Journey Outcomes Lift
Roblox partnered with DISQO Outcomes Lift to show visitors to Chipotle’s Roblox experience were 5–6x more likely to search for Chipotle or visit its website.
Read moreIn-App & Gaming Advertising
Closing the gap in understanding how in-app ads move perception, intent, and behavior.
Read moreDISQO's 2026 Benchmark Trends Report
Ad effectiveness and the rise of full-funnel outcomes.
Read moreOutcomes Report: TV Advertising 2026
Download the report to learn how TV drives cross-device action, brand consideration, and full-funnel performance.
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