Cross-platform measurement with DISQO

Advanced media exposure measurement

DISQO captures ad exposure across channels using a combination of:

• Tags where possible, such as on: programmatic, connected TV (CTV), display, audio
• Server-to-server integrations with select platforms
• Tagless technology powered by AI to capture and classify advertising exposures across any platform.
• Deterministic, household-level TV data to measure ad exposure on linear and traditional broadcast

This enables true cross-platform tracking without relying on publisher reporting or modeled exposures. If you can tag it, we measure it. If you cannot, we still do.

Identity-based, deterministic methodology

At the core of DISQO’s measurement is a deterministic, person-level identity framework. All exposure is tied to real individuals in our U.S. audience.

Each study is grounded in experimental design, with balanced, weighted, and statistically validated control and exposed groups. This ensures every result you see is based on what actually happened.

Know where to optimize, know where to invest

DISQO isolates the performance of each channel, partner, audience, and creative so you can see what is working and what is not. We track both brand lift and behavioral outcomes, including search, site visits, and competitive activity.

You will know which channels are contributing to real business outcomes and where optimizations are needed. Whether you are evaluating CTV, social, programmatic, or audio, we help you compare results in a way that is actionable and grounded in proof.

Standardized measurement across all partners

With DISQO, every channel and partner is measured using the same methodology so you can compare results with confidence.

We eliminate inconsistencies that come from siloed reporting, or vendor-specific definitions. From high-level summaries to deep tactical reads, everything is built to give your team one consistent view of media performance across the plan.