Consumers are increasingly using AI tools like ChatGPT and Gemini to search, compare options, and make decisions. An entire decision stage is now happening inside these environments, and until now, advertisers haven’t had the proof their campaigns influenced it. AI Search Lift changes that.
AI Search Lift is built to measure the incremental effect of advertising in LLMs. This outcomes product helps marketers understand whether their campaigns are influencing how consumers discover, evaluate, and decide on brands inside AI. With it, marketers can measure:
Using DISQO's deterministic measurement technology, it connects permissioned consumer behavior with verified ad exposure to measure AI search outcomes.
Complement your AEO and GEO strategies by adding an outcomes measurement layer, powered by DISQO’s deterministic measurement methodology, now for AI Search.
Prove that your media and creative is driving incremental brand engagement in AI, not just showing up in answers.
Learn moreShow clients how their campaigns are influencing consumer behavior in AI environments by media channel, creative, and audience.
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