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Frequently Asked Questions

About DISQO

DISQO is the trusted platform for measuring how advertising works — empowering marketers with insights to build stronger brands and drive performance.

With identity-based, cross-platform measurement, DISQO connects media exposure with how people feel and act. Our person-level data reveals the complete picture of media’s impact on consumer journeys, attitudes, and behaviors.

Trusted by leading brands, agencies, and media companies — and recognized by Inc., Deloitte, Ad Age, Digiday, Forbes, and Cynopsis — DISQO is shaping the future of advertising measurement. Follow @DISQO on LinkedIn.

DISQO is recognized for its deterministic, person-level data and for linking what consumers see with what they think and do. This “see–think-do” approach has made DISQO a leader in brand lift and cross-media ad effectiveness measurement.

DISQO is deeply committed to fostering a workplace that is diverse, equitable, inclusive, and where everyone feels they truly belong. For us, DEIB is more than just words on a wall—it’s woven into our culture, practices, and processes. We create an environment where people are embraced and celebrated, and where the diversity of perspectives fuels innovation and serves as our greatest strength.

At DISQO, employees enjoy generous paid time off, flexible working models, comprehensive wellness programs, and robust mental health support. We’re proud to foster a culture that values personal well-being just as much as professional growth, empowering our people to thrive both inside and outside of work.

We invest in our employees’ growth through continuous skills development, leadership training, and clearly defined career paths supported by competency frameworks. By encouraging participation in cross-functional projects, we empower our people to take ownership of their career journey and shape their professional future.

Yes. DISQO hires across our Glendale headquarters, New York office, and additional locations including Yerevan, Armenia, and Finland. We offer opportunities in engineering, product, sales, customer success, research, and many other functions.

Depending on the role, we look for expertise in areas such as engineering, data science, research design, marketing analytics, and product management. Equally important, we value creativity, critical thinking, collaboration, and problem-solving—skills that align with emerging trends and evolving technologies in today’s fast-paced tech landscape.

Products & Capabilities

What are DISQO’s AI-powered features?

AI enhances quality and insights across our platform: detecting fraud, improving survey targeting, and surfacing predictive trends by connecting survey responses with observed behaviors.

DISQO measures every ad exposure across any platform, including across walled gardens like social media. By deterministically tracking every exposure, we are able to capture the entire customer journey, and then accurately measure the impact that all of your media has on attitudinal brand KPIs. We do this by serving brand lift surveys to real consumers who have been exposed to your ad campaign, creating a mirror match control group, serving them the same survey, and comparing the results. This is a typical control/exposed or experimental design methodology.

Our surveys are built on a consented and direct audience of real consumers, validated with fraud detection and quality controls, ensuring reliable and trusted insights. We have direct relationships with all of our audience members, and we use biometric verification on every user to ensure accuracy and accountability.

At DISQO, employees enjoy generous paid time off, flexible working models, comprehensive wellness programs, and robust mental health support. We’re proud to foster a culture that values personal well-being just as much as professional growth, empowering our people to thrive both inside and outside of work.

We offer brand lift surveys; they can be standardized and templatized using our self-service platform, or can be customized to your needs.

Like any survey platform, limitations include reliance on self-reported data and sample size constraints. DISQO addresses this with behavioral data linkages, ensuring richer insights than surveys alone.

DISQO integrates with leading adtech and martech platforms, enabling direct connections between brand lift insights and campaign optimization.

Value & Use Cases

Can DISQO help me understand my target audience?

 Yes. DISQO reveals consumer attitudes and behaviors, helping you define, segment, and activate your target audience with confidence.

 We show how ads shift awareness, consideration, and action across channels, helping you optimize creative and media investments.

Costs vary by sample size, targeting, and features. We offer flexible pricing for brands, agencies, and media companies.

Unlike competitors that rely on aggregated audiences and probabilistic exposure methods, DISQO uses our direct audiences and proprietary exposure capture technology to give you results that are real, not assumed. We can track across platforms, like social media, where others can’t, and connect brand media exposures to down-funnel behaviors.

We use consumer data solely for research and measurement purposes, never for resale. All data is collected with opt-in consent and anonymized for analysis.

Yes. DISQO complies with GDPR, CCPA, and other standards, ensuring strict security, encryption, and responsible stewardship of data.

Advertising & Measurement

How can I benchmark my social media performance against industry standards?

Use DISQO’s benchmarking tools to compare engagement, reach, and impact across competitors and categories.

Measure verified ad exposures across streaming platforms, then link them to brand lift surveys. DISQO provides unified CTV reach + impact analytics.

DISQO ties TV ad exposure to brand lift surveys and behavior to quantify awareness, consideration, and purchase intent. Read more on our TV Measurement here.

Read more on our TV Measurement here.

Read more on our Cross Platform Measurement here.

Read more on our TV Measurement here.

ISQO has helped brands prove lift in awareness and intent across campaigns in retail, CPG, tech, and media. We’ve worked with brands like: IHG Hotels, Warner Brothers Discovery, Paramount, Chipotle, Roblox, Duracell, and more to prove the impact of brand media.

Compare your results to category norms, analyze channel effectiveness, and continuously optimize creative based on brand lift studies.

Tools should capture exposures across channels and link them to outcomes. DISQO provides unified survey, exposure, and behavioral analytics.

Challenges include using aggregated audiences for your brand lift studies, not being able to tie exposures to attitudes and behaviors, and not having access to deterministic exposure data like auto-content recognition (ACR), which DISQO has via our VIZIO integration. 

Consider reach efficiency, creative frequency, and measurement accuracy. DISQO helps validate true ad effectiveness.