Resources

DISQO was recently named one of the Best Places to Work in Los Angeles for the sixth year in a row, ranking #13 among the top 100 medium-sized companies reco…

Introducing DISQO’s 2026 Benchmark Trends Report: Ad effectiveness and the rise of full funnel outcomes Every year, the debate about advertising effectivenes…

Where culture, commerce, and technology collide Advertising is a special industry. It sits at the intersection of culture, commerce, technology, and human co…

Insights from Alexa Shupp , DISQO Sr. Manager, Experience + Delivery Brand Lift has always been about understanding the outcomes advertising drives in how co…

How behavioral data fills the gaps in MMM and MTA MMM and MTA help marketers answer different questions. MMM uses aggregate changes in media and business out…

The beautiful game as the biggest stage in marketing Every four years, for about a month, more of the planet pays attention to the same thing at the same tim…

As Signal Loss accelerates across the consumer journey, DISQO helps advertisers close a growing measurement gap across LLM-driven discovery Los Angeles, CA —…

A Q&A with Shannon Ferguson, Director, Measurement, The Weather Company The expectations placed on insights teams have fundamentally shifted. Where advertise…

A Q&A with Shari Sternbach, Director, Research and Insights, KARGO I nsights teams are under more pressure than ever. They are being asked to measure more ca…

New survey reveals TV advertising drives measurable, full-funnel outcomes across devices, demanding a new standard of measurement LOS ANGELES, CA — DISQO, a…

Television advertising remains one of the most powerful tools in a marketer's arsenal. But as viewing behavior fragments across linear TV, connected TV (CTV)…

Unpacking what consumers really think about the brands they see in TV ads There is a persistent myth in modern marketing that television advertising is a leg…

Industry Veteran Terri Walter Brings Two Decades of Ad Tech Brand Building and AI Expertise to DISQO’s Next Chapter Of Growth LOS ANGELES, April 21, 2026 — D…

How to turn the world's biggest sporting event into brand momentum Every four years, the World Cup delivers something almost nothing else in advertising can:…

In Partnership with DISQO, Comcast Advertising’s Attribution Initiative Makes Trusted Deterministic Measurement a Standard Across Comcast TV and Streaming Ca…

How experimentation fills the measurement gap to answer the question: How is my advertising actually impacting people—and what is it driving them to do next?…

A comprehensive evaluation guide Choosing the right ad measurement partner is one of the most important decisions a brand can make to maximize the value of i…

A comprehensive evaluation guide Choosing the right ad measurement partner is one of the most important decisions you can make to prove and protect your valu…