Resources
Access our expertise through articles, reports, thought leadership, and case studies
Industry insights
A Marketer’s Guide to the Fediverse
Social media is changing. Can you keep up? You’ve heard about the metaverse… but what about the fediverse? Short for “federated universe,” the fediverse repr…
Read moreA Marketer's Guide to Travel Advertising Success
In 2023, the travel industry spent approximately $6.8 billion on digital advertising, according to eMarketer . It has sustained more ad spending growth than…
Read moreIntroducing Team Member of the Month: Jared Laird
Meet the people behind the success of DISQO's brand experience (BX) platform Jared Laird is the Product Manager for our industry-leading Brand Lift and Outco…
Read moreIntroducing Team Member of the Month: Taylor Hoffman
Meet the people behind the success of DISQO's brand experience (BX) platform Taylor Hoffman is a Sr. Demand Generation Campaign Manager. She oversees the cre…
Read moreWhat is FAST TV? A Guide to Ad Effectiveness
How advertisers can unlock brand and performance impact in premium, ad-supported streaming environments Free Ad-Supported Streaming Television (FAST) has qui…
Read moreIntroducing Team Member of the Month: Mikayel Ayvazyan
Meet the people behind the success of our brand experience (BX) platform Mikayel Ayvazyan is a Lead Data Engineer, leading the delivery of clean and reliable…
Read moreIntroducing Team Member of the Month: Terhi Norokorpi
Meet the people behind DISQO's success Terhi Norokorpi is a Sr. People Operations Specialist, overseeing culture and development for DISQO's Finland office.…
Read moreUnlock the Power of Context-Based Ad Targeting
Measure media effectiveness with DISQO’s brand experience (BX) platform In advertising’s ever-evolving landscape, the quest for accuracy in measuring ad effe…
Read moreOptimizing Cross-Media Measurement with Social Benchmarks
See across silos for more holistic ad effectiveness insights Whether you're a brand, advertiser, or consumer, 2025 brought seismic shifts to social media. Fr…
Read moreHow Brands Can Score Big with March Madness Advertising
New brand experience (BX) insights reveal how to maximize sports advertising effectiveness March Madness now rivals the Big Game as one of the most watched s…
Read moreOptimizing Full-Funnel, Cross-Media Measurement with UM's Graeme Hutton
Expert insights on new ad formats, siloed social platforms, and identifier technologies We were fortunate enough to sit down virtually on an AdWeek webinar w…
Read moreA Marketer’s Guide to Gen Z Voters
Learn what resonates with Gen Zers during the presidential campaign and beyond As we dive deeper into the heated 2024 presidential election year, political c…
Read moreBusting Silos in TV Measurement to Drive Cross-Media Ad Effectiveness
In a siloed media landscape, how do “TV” ads contribute to your media mix? Television commands a significant share of advertising budgets thanks to its abili…
Read moreNine Reasons Why You Need Advertising Benchmarks
Optimize campaign performance with confidence. 2024 is shaping up to be a record year for the advertising industry as the boost driven by political advertisi…
Read moreBig Game Advertising and Brand Experience
How do consumers feel about the industry’s biggest sporting event? As the largest US sporting event, the Big Game often brings advertising’s hottest trends t…
Read moreHarnessing Behavioral Measurement and Data for Outcomes Lift
DISQO Outcomes Lift takes behavioral marketing measurement beyond traditional metrics. Measuring the effectiveness of ad campaigns is an art and a science. G…
Read moreMaximizing Advertising Effectiveness with Data-Driven Learning
Why marketers need a test-and-learn approach in ad measurement Not long ago, advertisers relied on broad strokes and generalizations to reach their target au…
Read moreFive Strategies for Driving Purchase Intent in 2024
Insights to optimize the consumer path-to-purchase It’s that time of year… annual campaign planning. Marketers are developing the messaging and creative stra…
Read moreBrand Lift for a Fortune 200 Financial Services Brand
A Fortune 200 financial services brand used DISQO Brand Lift to unify cross-platform measurement, lifting consideration +7 pts and favorability up to +10 pts with key audiences.
Read moreBrand and Outcomes Lift for a Fortune Global 500 pharmaceutical brand
How a Fortune Global 500 pharmaceutical brand used DISQO Brand Lift and Outcomes Lift to beat DISQO benchmarks and shorten optimization from quarters to weeks.
Read morePATTERN Beauty Unlocks TV’s Full-Funnel Impact with DISQO
Pattern Beauty partnered with Tatari and DISQO to prove its first TV campaign drove up to +9 pts in brand awareness and consideration across linear and streaming.
Read moreNature’s Bakery + Kargo: Brand Lift with Targeted Media
How Nature’s Bakery and Kargo used DISQO Brand Lift to prove high-attention media moved awareness, favorability, and consideration well beyond category benchmarks.
Read moreEnergizing Brand Awareness with CTV Ad Campaigns
VITRO and PDi used DISQO Brand Lift to prove a CTV campaign for a zero-sugar energy drink lifted aided awareness +8 pts (8x the CTV benchmark) and purchase intent +8 pts.
Read moreLas Vegas Tourism Ad Campaigns: Proving Behavioral Outcomes Lift
R&R Partners used DISQO Brand Lift and Outcomes Lift to prove LVCVA’s campaigns drove a +17.47 pt lift in branded site visits and 35x the travel benchmark for branded search.
Read moreBoosting RSV Awareness
Havas Media Network used DISQO Brand Lift to measure a cross-platform RSV awareness campaign, lifting unaided awareness up to +42 points among parents 18–34.
Read morePropelling Brand Growth for Josh Cellars
Havas Media Network used DISQO Brand Lift to prove Josh Cellars’ holiday campaign lifted favorability +7 pts and purchase intent +5 pts, beating Adult Beverage benchmarks.
Read moreHow Chipotle's Roblox Experience Drove Purchase Journey Outcomes Lift
Roblox partnered with DISQO Outcomes Lift to show visitors to Chipotle’s Roblox experience were 5–6x more likely to search for Chipotle or visit its website.
Read moreIn-App & Gaming Advertising
Closing the gap in understanding how in-app ads move perception, intent, and behavior.
Read moreDISQO's 2026 Benchmark Trends Report
Ad effectiveness and the rise of full-funnel outcomes.
Read moreOutcomes Report: TV Advertising 2026
Download the report to learn how TV drives cross-device action, brand consideration, and full-funnel performance.
Read moreNo resources match those filters
Try removing a filter, or clear them all to see every resource.
Clear filters
