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Introducing Team Member of the Month: Jackie Van Watermeulen
Meet the people behind the success of DISQO's brand experience (BX) platform As Senior Manager of Customer Success, Jackie serves as a trusted advisor to DIS…
Read moreChampioning identity in the cookieless era with The Trade Desk
Future-proof innovations in targeting, personalization, and measurement Since its inception, the Trade Desk has pioneered demand-side advertising. As media o…
Read moreThe State of TV Measurement 2024: Future-Proofing Video Measurement
Hosted by The VAB, DISQO's Stephen Jepson joined a panel of experts to discuss modern video measurement. With advancements and dynamics changing every day, i…
Read moreProving Alcohol Advertising Effectiveness
Prove the ROI of media investments in a highly competitive market The alcohol market is in flux. The rise of “sober curiosity” and non-alcoholic alternatives…
Read moreThe Rise of Search in Retail Media
Consumer insights on brand and product discovery through retail sites Retail media has been the talk of the town in Adland. Investments are growing steadily…
Read morePride and Prejudice: Brand Benefits of LGBTQIA+ Allyship Beyond June
Foster positive societal – and sales – impact with inclusive marketing efforts in an increasingly diverse market- and workplace LGBTQIA+ advertising is, unfo…
Read moreIntroducing Team Member of the Month: Thomas Kenny
Meet the people behind the success of DISQO's brand experience (BX) platform Thomas is an Associate Marketing Manager at DISQO, managing incoming marketing l…
Read moreMarrying Outcomes and Brand Measurement Metrics for Social Media
Go beyond vanity social media metrics with full-funnel campaign effectiveness insights Social media has long been trusted as a brand building channel. In rec…
Read moreIntroducing Team Member of the Month: Lina Adamyan
Meet the people behind the success of DISQO's brand experience (BX) platform Lina is a Site Reliability Engineer at DISQO, ensuring secure and scalable syste…
Read moreNine Questions to Ask Your Ad Measurement Provider About Social Media
Find the right partner for your social media advertising needs When choosing an ad measurement provider, it's crucial to ensure they can effectively assess t…
Read moreWhat Does the TikTok Ban Mean for Advertising?
Shortly after the TikTok ban was signed into law, DISQO took the pulse of TikTok users about the ban, which went into effect on January 19, for a few hours.…
Read moreLGBTQ+ Advertising in the Age of Accountability
How marketers can deliver authentic brand experiences during Pride Month and beyond Pride Month (June) is nearly upon us. It’s an annual celebration and a co…
Read moreA Marketer’s Guide to the Fediverse: Brand Experience
How can brands fuel growth in an ad-free environment? As distrust in the current social media landscape grows, brands need to get creative with their social…
Read more6 Strategies for Maximizing the ROI of Tentpole Marketing
Creating a brand experience that resonates with your target audience Tentpole marketing has emerged as a popular strategy for positioning brands in front of…
Read moreIntroducing Team Member of the Month: Bonita Romney
Meet the people behind the success of DISQO's brand experience (BX) platform Bonita is a Business Operations Manager at DISQO. With a background in statistic…
Read moreA Marketer’s Guide to the Fediverse: Content Preferences
What do consumers want to see from brands building a fediverse footprint? In the siloed social landscape, brands face a tall order to develop content fit for…
Read moreA Marketer’s Guide to the Fediverse: Usage and Receptivity
How do consumers feel about social media’s new era? The fediverse has captured industry attention for its novel view of decentralized social media. Growing f…
Read moreThe Future of Premium Video Publishing with Paramount
What’s next for media companies in the cookieless era? Innovations in ad formats, premium content, targeting, and personalization are ushering in a new golde…
Read moreBrand Lift for a Fortune 200 Financial Services Brand
A Fortune 200 financial services brand used DISQO Brand Lift to unify cross-platform measurement, lifting consideration +7 pts and favorability up to +10 pts with key audiences.
Read moreBrand and Outcomes Lift for a Fortune Global 500 pharmaceutical brand
How a Fortune Global 500 pharmaceutical brand used DISQO Brand Lift and Outcomes Lift to beat DISQO benchmarks and shorten optimization from quarters to weeks.
Read morePATTERN Beauty Unlocks TV’s Full-Funnel Impact with DISQO
Pattern Beauty partnered with Tatari and DISQO to prove its first TV campaign drove up to +9 pts in brand awareness and consideration across linear and streaming.
Read moreNature’s Bakery + Kargo: Brand Lift with Targeted Media
How Nature’s Bakery and Kargo used DISQO Brand Lift to prove high-attention media moved awareness, favorability, and consideration well beyond category benchmarks.
Read moreEnergizing Brand Awareness with CTV Ad Campaigns
VITRO and PDi used DISQO Brand Lift to prove a CTV campaign for a zero-sugar energy drink lifted aided awareness +8 pts (8x the CTV benchmark) and purchase intent +8 pts.
Read moreLas Vegas Tourism Ad Campaigns: Proving Behavioral Outcomes Lift
R&R Partners used DISQO Brand Lift and Outcomes Lift to prove LVCVA’s campaigns drove a +17.47 pt lift in branded site visits and 35x the travel benchmark for branded search.
Read moreBoosting RSV Awareness
Havas Media Network used DISQO Brand Lift to measure a cross-platform RSV awareness campaign, lifting unaided awareness up to +42 points among parents 18–34.
Read morePropelling Brand Growth for Josh Cellars
Havas Media Network used DISQO Brand Lift to prove Josh Cellars’ holiday campaign lifted favorability +7 pts and purchase intent +5 pts, beating Adult Beverage benchmarks.
Read moreHow Chipotle's Roblox Experience Drove Purchase Journey Outcomes Lift
Roblox partnered with DISQO Outcomes Lift to show visitors to Chipotle’s Roblox experience were 5–6x more likely to search for Chipotle or visit its website.
Read moreIn-App & Gaming Advertising
Closing the gap in understanding how in-app ads move perception, intent, and behavior.
Read moreDISQO's 2026 Benchmark Trends Report
Ad effectiveness and the rise of full-funnel outcomes.
Read moreOutcomes Report: TV Advertising 2026
Download the report to learn how TV drives cross-device action, brand consideration, and full-funnel performance.
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