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Article

Introducing Team Member of the Month: Jackie Van Watermeulen

Meet the people behind the success of DISQO's brand experience (BX) platform As Senior Manager of Customer Success, Jackie serves as a trusted advisor to DIS…

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Careers
ext
Article

Championing identity in the cookieless era with The Trade Desk

Future-proof innovations in targeting, personalization, and measurement Since its inception, the Trade Desk has pioneered demand-side advertising. As media o…

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Ad Measurement, Brand Lift
ext
Webinar

The State of TV Measurement 2024: Future-Proofing Video Measurement

Hosted by The VAB, DISQO's Stephen Jepson joined a panel of experts to discuss modern video measurement. With advancements and dynamics changing every day, i…

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TV Measurement
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Article

Proving Alcohol Advertising Effectiveness

Prove the ROI of media investments in a highly competitive market The alcohol market is in flux. The rise of “sober curiosity” and non-alcoholic alternatives…

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Ad Measurement, Brand Lift
ext
Article

The Rise of Search in Retail Media

Consumer insights on brand and product discovery through retail sites Retail media has been the talk of the town in Adland. Investments are growing steadily…

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Ad Measurement, Brand Lift
ext
Article

Pride and Prejudice: Brand Benefits of LGBTQIA+ Allyship Beyond June

Foster positive societal – and sales – impact with inclusive marketing efforts in an increasingly diverse market- and workplace LGBTQIA+ advertising is, unfo…

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Ad Measurement, Brand Lift
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Article

Introducing Team Member of the Month: Thomas Kenny

Meet the people behind the success of DISQO's brand experience (BX) platform Thomas is an Associate Marketing Manager at DISQO, managing incoming marketing l…

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Careers
ext
Article

Marrying Outcomes and Brand Measurement Metrics for Social Media

Go beyond vanity social media metrics with full-funnel campaign effectiveness insights Social media has long been trusted as a brand building channel. In rec…

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Ad Measurement, Brand Lift
ext
Article

Introducing Team Member of the Month: Lina Adamyan

Meet the people behind the success of DISQO's brand experience (BX) platform Lina is a Site Reliability Engineer at DISQO, ensuring secure and scalable syste…

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Careers
ext
Article

Nine Questions to Ask Your Ad Measurement Provider About Social Media

Find the right partner for your social media advertising needs When choosing an ad measurement provider, it's crucial to ensure they can effectively assess t…

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Brand Lift, Ad Measurement
ext
Article

What Does the TikTok Ban Mean for Advertising?

Shortly after the TikTok ban was signed into law, DISQO took the pulse of TikTok users about the ban, which went into effect on January 19, for a few hours.…

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Social Media Measurement
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Article

LGBTQ+ Advertising in the Age of Accountability

How marketers can deliver authentic brand experiences during Pride Month and beyond Pride Month (June) is nearly upon us. It’s an annual celebration and a co…

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Ad Measurement, Brand Lift
ext
Article

A Marketer’s Guide to the Fediverse: Brand Experience

How can brands fuel growth in an ad-free environment? As distrust in the current social media landscape grows, brands need to get creative with their social…

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Ad Measurement, Brand Lift
ext
Article

6 Strategies for Maximizing the ROI of Tentpole Marketing

Creating a brand experience that resonates with your target audience Tentpole marketing has emerged as a popular strategy for positioning brands in front of…

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Ad Measurement, Brand Lift
ext
Article

Introducing Team Member of the Month: Bonita Romney

Meet the people behind the success of DISQO's brand experience (BX) platform Bonita is a Business Operations Manager at DISQO. With a background in statistic…

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Careers
ext
Article

A Marketer’s Guide to the Fediverse: Content Preferences

What do consumers want to see from brands building a fediverse footprint? In the siloed social landscape, brands face a tall order to develop content fit for…

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Ad Measurement, Brand Lift
ext
Article

A Marketer’s Guide to the Fediverse: Usage and Receptivity

How do consumers feel about social media’s new era? The fediverse has captured industry attention for its novel view of decentralized social media. Growing f…

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Ad Measurement, Brand Lift
ext
Article

The Future of Premium Video Publishing with Paramount

What’s next for media companies in the cookieless era? Innovations in ad formats, premium content, targeting, and personalization are ushering in a new golde…

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Ad Measurement, Brand Lift
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Case Study

Brand Lift for a Fortune 200 Financial Services Brand

A Fortune 200 financial services brand used DISQO Brand Lift to unify cross-platform measurement, lifting consideration +7 pts and favorability up to +10 pts with key audiences.

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Ad Measurement, Cross-platform Measurement, Brand Lift
Financial Services
Case Study

Brand and Outcomes Lift for a Fortune Global 500 pharmaceutical brand

How a Fortune Global 500 pharmaceutical brand used DISQO Brand Lift and Outcomes Lift to beat DISQO benchmarks and shorten optimization from quarters to weeks.

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Ad Measurement, Cross-platform Measurement, Brand Lift, Outcomes Lift
Healthcare & Pharma
Case Study

PATTERN Beauty Unlocks TV’s Full-Funnel Impact with DISQO

Pattern Beauty partnered with Tatari and DISQO to prove its first TV campaign drove up to +9 pts in brand awareness and consideration across linear and streaming.

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Ad Measurement, TV Measurement, Brand Lift
Health & Beauty
Case Study

Nature’s Bakery + Kargo: Brand Lift with Targeted Media

How Nature’s Bakery and Kargo used DISQO Brand Lift to prove high-attention media moved awareness, favorability, and consideration well beyond category benchmarks.

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Brand Lift, Ad Measurement
CPG
Case Study

Energizing Brand Awareness with CTV Ad Campaigns

VITRO and PDi used DISQO Brand Lift to prove a CTV campaign for a zero-sugar energy drink lifted aided awareness +8 pts (8x the CTV benchmark) and purchase intent +8 pts.

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Ad Measurement, TV Measurement, Brand Lift
Food & Beverage
Case Study

Las Vegas Tourism Ad Campaigns: Proving Behavioral Outcomes Lift

R&R Partners used DISQO Brand Lift and Outcomes Lift to prove LVCVA’s campaigns drove a +17.47 pt lift in branded site visits and 35x the travel benchmark for branded search.

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Ad Measurement, Outcomes Lift, Brand Lift
Travel & Tourism
Case Study

Boosting RSV Awareness

Havas Media Network used DISQO Brand Lift to measure a cross-platform RSV awareness campaign, lifting unaided awareness up to +42 points among parents 18–34.

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Ad Measurement, Cross-platform Measurement, Brand Lift
Healthcare & Pharma
Case Study

Propelling Brand Growth for Josh Cellars

Havas Media Network used DISQO Brand Lift to prove Josh Cellars’ holiday campaign lifted favorability +7 pts and purchase intent +5 pts, beating Adult Beverage benchmarks.

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Ad Measurement, Cross-platform Measurement, Brand Lift
Food & Beverage
Case Study

How Chipotle's Roblox Experience Drove Purchase Journey Outcomes Lift

Roblox partnered with DISQO Outcomes Lift to show visitors to Chipotle’s Roblox experience were 5–6x more likely to search for Chipotle or visit its website.

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Ad Measurement, Outcomes Lift
Restaurants & Gaming
Report

In-App & Gaming Advertising

Closing the gap in understanding how in-app ads move perception, intent, and behavior.

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Report

DISQO's 2026 Benchmark Trends Report

Ad effectiveness and the rise of full-funnel outcomes.

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Report

Outcomes Report: TV Advertising 2026

Download the report to learn how TV drives cross-device action, brand consideration, and full-funnel performance.

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