Resources
Access our expertise through articles, reports, thought leadership, and case studies
Industry insights
DISQO Product Updates: Enhancing Ad Measurement Through Innovation
2024 upgrades lead to improved usability and faster insights In a demonstration of our continuous efforts to provide the most comprehensive and accurate ad m…
Read moreIntroducing Team Member of the Month: Miranda Zhong
Meet the people behind the success of DISQO's experience platform What do you love most about your job? I’m passionate about turning raw data into clear, vis…
Read moreIntroducing Team Member of the Month: Anton Ryzhov
Meet the people behind the success of DISQO's experience platform Anton helps DISQO clients go beyond by maintaining high standards in DISQO's platform, firs…
Read moreMastering Omnichannel Marketing
A strategic omnichannel marketing guide from DISQO With consumers connected across more channels and platforms than ever before, marketers face increasing ch…
Read moreHoliday Advertising: Do You Hear What I Hear?
Navigating political noise & Gen Z nuance in the holiday shopping season We’re approaching the “most wonderful time of the year”—a season filled with holiday…
Read moreIntroducing Team Member of the Month: Miriam Mayne
Meet the people behind the success of DISQO's experience platform As a technical project manager on DISQO's Customer Success team, Miriam interacts with clie…
Read moreIntroducing Team Member of the Month: Armand Keleshian
Meet the people behind the success of DISQO's experience platform Armand helps DISQO clients go beyond by creating data solutions that are elegant, efficient…
Read moreMastering the Metrics of Success in Advertising
Understanding full funnel marketing performance KPIs, measured by DISQO. Achieving precision in advertising measurement is a key to campaign success. For mar…
Read moreMeasuring Advertising Effectiveness: What’s the Best Approach?
Identity-based and silo-free measurement across your media mix Brands invest media dollars across an ever-expanding range of channels, requiring a nuanced ad…
Read moreDISQO & Brand Innovators at Advertising Week
Don't miss DISQO's CEO Armen Adjemian, and Havas Media Network's Chief Activation Officer, Mike Bregman at Brand Innovators' Advertising Week. They'll dive i…
Read moreIntroducing Team Member of the Month: Naira Simonyan
Meet the people behind the success of DISQO's experience platform Naira helps DISQO clients go beyond by designing cutting-edge, scalable software architectu…
Read moreAd Effectiveness Measurement Without Cookies
Getting to "the meaningful why" with deterministic data. It’s imperative for brands to understand how their advertising dollars affect their brand lift and b…
Read moreNavigating Gift List Timing: Strategies for Holiday Advertising
Maximize your holiday ad campaigns by aligning with consumer gift list timing and boosting your holiday advertising measurement. As the holiday season approa…
Read moreIntroducing Team Member of the Month: Michelle Yang
Meet the people behind the success of DISQO's brand experience (BX) platform Michelle is an all-star talent development professional, dedicated to helping DI…
Read moreFive Things to Know about Holiday Advertising Measurement
Maximize your investments to capture seasonal mindshare and dollars 1. Choose the right metrics to track performance against goals. 2. Don’t rely on subjecti…
Read moreIntroducing Leader of the Quarter: Siran Agadjanian
Learn how DISQO leaders foster a culture of innovation and growth Siran is a DISQO's controller. She is passionate about being a servant leader, empowering h…
Read moreIntroducing Leader of the Quarter: Ryan Melfi
Learn how DISQO leaders foster a culture of innovation and growth Ryan Melfi is a Sr. Manager of Software Engineering. He strives to listen to his team of en…
Read moreIntroducing Team Member of the Month: Misty Lerner
Meet the people behind the success of DISQO's brand experience (BX) platform Misty is a Senior Customer Success Manager for onboarding. She welcomes new clie…
Read moreBrand Lift for a Fortune 200 Financial Services Brand
A Fortune 200 financial services brand used DISQO Brand Lift to unify cross-platform measurement, lifting consideration +7 pts and favorability up to +10 pts with key audiences.
Read moreBrand and Outcomes Lift for a Fortune Global 500 pharmaceutical brand
How a Fortune Global 500 pharmaceutical brand used DISQO Brand Lift and Outcomes Lift to beat DISQO benchmarks and shorten optimization from quarters to weeks.
Read morePATTERN Beauty Unlocks TV’s Full-Funnel Impact with DISQO
Pattern Beauty partnered with Tatari and DISQO to prove its first TV campaign drove up to +9 pts in brand awareness and consideration across linear and streaming.
Read moreNature’s Bakery + Kargo: Brand Lift with Targeted Media
How Nature’s Bakery and Kargo used DISQO Brand Lift to prove high-attention media moved awareness, favorability, and consideration well beyond category benchmarks.
Read moreEnergizing Brand Awareness with CTV Ad Campaigns
VITRO and PDi used DISQO Brand Lift to prove a CTV campaign for a zero-sugar energy drink lifted aided awareness +8 pts (8x the CTV benchmark) and purchase intent +8 pts.
Read moreLas Vegas Tourism Ad Campaigns: Proving Behavioral Outcomes Lift
R&R Partners used DISQO Brand Lift and Outcomes Lift to prove LVCVA’s campaigns drove a +17.47 pt lift in branded site visits and 35x the travel benchmark for branded search.
Read moreBoosting RSV Awareness
Havas Media Network used DISQO Brand Lift to measure a cross-platform RSV awareness campaign, lifting unaided awareness up to +42 points among parents 18–34.
Read morePropelling Brand Growth for Josh Cellars
Havas Media Network used DISQO Brand Lift to prove Josh Cellars’ holiday campaign lifted favorability +7 pts and purchase intent +5 pts, beating Adult Beverage benchmarks.
Read moreHow Chipotle's Roblox Experience Drove Purchase Journey Outcomes Lift
Roblox partnered with DISQO Outcomes Lift to show visitors to Chipotle’s Roblox experience were 5–6x more likely to search for Chipotle or visit its website.
Read moreIn-App & Gaming Advertising
Closing the gap in understanding how in-app ads move perception, intent, and behavior.
Read moreDISQO's 2026 Benchmark Trends Report
Ad effectiveness and the rise of full-funnel outcomes.
Read moreOutcomes Report: TV Advertising 2026
Download the report to learn how TV drives cross-device action, brand consideration, and full-funnel performance.
Read moreNo resources match those filters
Try removing a filter, or clear them all to see every resource.
Clear filters
