Resources
Access our expertise through articles, reports, thought leadership, and case studies
Industry insights
Why Connected TV is Winning the Sports Advertising Game
How brands can tap into live sports to resonate with next-gen audiences Sports advertising is gaining momentum, and brands are already lining up for what’s n…
Read moreBeyond Gamer Stereotypes: How Brands Can Win with In-Game Advertising
Highlighting the power of reward-based opt-in engagement and video game advertising with Unity’s Ari Brandt Think “gamer,” and you might picture a headset-we…
Read moreHow to Measure the Effectiveness of Influencer Marketing
Influencer marketing has become a vital tool for modern businesses, allowing brands to connect with audiences authentically. But despite the growing investme…
Read moreA Marketer's Guide to Social Media Advertising Benchmarks
Using social media metrics that matter to improve brand and performance outcomes Social media is more than a channel—it’s a force that continues to evolve an…
Read moreMarketers Guide to Video Game Advertising
The future of gamification and power of play with Zynga’s Marian Thomas Gaming isn’t just entertainment—it’s an interactive world where brands can truly conn…
Read moreMaximizing Podcast Advertising with Full-Funnel Ad Measurement
Complete guide to converting podcast listeners into customers with a strategic cross-platform approach Podcast advertising has become one of the most sought-…
Read moreA Marketer's Guide to Brand Incrementality
Measure your ad effectiveness with confidence and clarity. Ad campaigns are the lifeblood of modern branding efforts. They span multiple platforms, appeal to…
Read moreCampaign Performance Metrics: A Marketers Guide to Smarter Measurement
How flexible, scalable, and customized ad campaign measurement solutions drive real-world outcomes Marketers obsessively track campaign performance, but what…
Read moreAdvertising in Video Games: Your Guide to Ad Success
A tactical playbook for maximizing advertising effectiveness in video games While some brands chase fleeting attention on social media and others struggle to…
Read moreGen Z Marketing and Video Game Advertising
A marketer's guide to in-game advertising with insights to elevate ad effectiveness and capture Gen Z audiences Attention isn’t given; it’s earned—especially…
Read moreIn-Game Advertising: Elevating Engagement, Unlocking Value
Unpacking the holistic benefits of in-game advertising effectiveness Imagine stepping into a world where your audience doesn’t just watch—they play, engage,…
Read moreState of Ad Measurement: Overcoming Signal Loss and Attribution Hurdles in 2025
A summary of EMarketer’s “Ad Measurement Trends: Overcoming Signal Loss and Attribution in 2025” webinar with DISQO. Ad measurement in 2025 is at yet another…
Read more2025 Consumer Trends: What’s Driving Purchase Behavior and Brand Equity
Attitudes and insights shaping advertising effectiveness in 2025 and beyond What drives consumers today won’t be the same tomorrow and the day after. Prefere…
Read moreImpact of the TikTok Ban on Social Media Advertising
A marketer’s guide to navigating the volatile environment surrounding the TikTok ban On the evening of January 18, two-and-a-half hours before the US governm…
Read moreIntroducing the 2024 DISQO Awards Winners
Meet the people behind our platform championing a winning culture Congratulations to the individuals and teams who helped make 2024 an unforgettable year at…
Read moreDISQO Recognized as a 2025 Best Place to Work by Built In
Celebrating a people-first culture that inspires success Kicking off 2025 with exciting news, DISQO is honored to have been named a 2025 “Built In Best Place…
Read moreMeasuring Brand Lift from Multicultural Audiences
Merging culture and data to unlock consumer loyalty. As brands prepare to tackle the complexities of 2025, one thing is clear—authentic connections with dive…
Read moreReinforcing Brand Equity in 2025
Jenna Irwin of Ovative Group discusses how to measure brand awareness holistically. As marketers prepare for 2025, the focus is sharper than ever: making eve…
Read moreBrand Lift for a Fortune 200 Financial Services Brand
A Fortune 200 financial services brand used DISQO Brand Lift to unify cross-platform measurement, lifting consideration +7 pts and favorability up to +10 pts with key audiences.
Read moreBrand and Outcomes Lift for a Fortune Global 500 pharmaceutical brand
How a Fortune Global 500 pharmaceutical brand used DISQO Brand Lift and Outcomes Lift to beat DISQO benchmarks and shorten optimization from quarters to weeks.
Read morePATTERN Beauty Unlocks TV’s Full-Funnel Impact with DISQO
Pattern Beauty partnered with Tatari and DISQO to prove its first TV campaign drove up to +9 pts in brand awareness and consideration across linear and streaming.
Read moreNature’s Bakery + Kargo: Brand Lift with Targeted Media
How Nature’s Bakery and Kargo used DISQO Brand Lift to prove high-attention media moved awareness, favorability, and consideration well beyond category benchmarks.
Read moreEnergizing Brand Awareness with CTV Ad Campaigns
VITRO and PDi used DISQO Brand Lift to prove a CTV campaign for a zero-sugar energy drink lifted aided awareness +8 pts (8x the CTV benchmark) and purchase intent +8 pts.
Read moreLas Vegas Tourism Ad Campaigns: Proving Behavioral Outcomes Lift
R&R Partners used DISQO Brand Lift and Outcomes Lift to prove LVCVA’s campaigns drove a +17.47 pt lift in branded site visits and 35x the travel benchmark for branded search.
Read moreBoosting RSV Awareness
Havas Media Network used DISQO Brand Lift to measure a cross-platform RSV awareness campaign, lifting unaided awareness up to +42 points among parents 18–34.
Read morePropelling Brand Growth for Josh Cellars
Havas Media Network used DISQO Brand Lift to prove Josh Cellars’ holiday campaign lifted favorability +7 pts and purchase intent +5 pts, beating Adult Beverage benchmarks.
Read moreHow Chipotle's Roblox Experience Drove Purchase Journey Outcomes Lift
Roblox partnered with DISQO Outcomes Lift to show visitors to Chipotle’s Roblox experience were 5–6x more likely to search for Chipotle or visit its website.
Read moreIn-App & Gaming Advertising
Closing the gap in understanding how in-app ads move perception, intent, and behavior.
Read moreDISQO's 2026 Benchmark Trends Report
Ad effectiveness and the rise of full-funnel outcomes.
Read moreOutcomes Report: TV Advertising 2026
Download the report to learn how TV drives cross-device action, brand consideration, and full-funnel performance.
Read moreNo resources match those filters
Try removing a filter, or clear them all to see every resource.
Clear filters
