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How Established Brands Can Maintain Dominance and Drive Incremental Lift
Helping established brands stay on top and scale ad effectiveness using benchmarks Established brands enjoy what others are still chasing: strong name recogn…
Read moreHow Emerging Brands Can Strengthen Equity and Scale Performance
Building brand equity and winning the next phase of growth using benchmarks Emerging brands have cleared a critical hurdle; consumers know you exist. But now…
Read moreHow New Brands Can Maximize Ad Effectiveness Using Benchmarks
Benchmarking for better marketing performance from day one Launching a new brand is a high-stakes opportunity. More than selling a product, you’re building r…
Read moreWhat Is Brand Maturity? A Guide To Scaling Growth
Defining the concept and its impact on advertising effectiveness and brand scaling Brand maturity refers to a brand's position in its growth journey, from la…
Read moreA Guide to Generational Marketing Strategies: State of Advertising
Why generational segmentation and context are key to advertising effectiveness in 2025 In a media environment defined by choice and fragmentation, two people…
Read moreProving the Value of CTV and Premium Video Advertising
From exposure to action, explore how IHG measures what matters most with DISQO As undivided viewer attention becomes increasingly scarce and spread across sc…
Read moreHow To Measure Advertising Effectiveness Across Premium Video
Connecting the dots on campaign impact with Warner Bros. Discovery Premium video platforms have become more than destinations for entertainment. They are cul…
Read moreHow to Link Brand and Performance Outcomes in Premium Video
Measuring ad content, creative, and full funnel results with Paramount In a streaming world defined by choice and fragmentation, the most valuable audiences…
Read moreMedia Trends and the New Advertising Reality
How evolving consumer journeys are rewriting the rules of reach and impact Opportunity in advertising has never been greater. Consumers are more connected, c…
Read moreWhat Makes Advertising Strategies Effective
A strategic guide to ad effectiveness and high-impact campaigns in 2025 and beyond. Delivering effective advertising has never been more complex and critical…
Read moreHow Leading Brands Measure Ad Effectiveness
A smarter way to benchmark advertising performance across every platform, tactic, and KPI When you’re under pressure to prove that every media dollar is work…
Read moreHow to Drive Campaign Success on Social Media Using Cross-platform Measurement
This custom Ad Age webcast will unpack DISQO’s new Social Media Advertising Effectiveness Benchmarks report, and demonstrate how social ad campaigns are perf…
Read moreA Marketer's Guide to Driving Measurable Outcomes with Premium Video Advertising
How to win with streaming ads in premium video Marketers today face mounting pressure to cut through noise, prove ROI, and adapt to constant platform shifts.…
Read moreWhat is a Brand Lift Study? A Comprehensive guide
Move beyond clicks and impressions—discover how brand lift studies reveal the real story behind campaign performance Measuring the success of an advertising…
Read moreHow Advertisers Can Rethink Programmatic Ads: Measurement Beyond the Click
A path forward for better programmatic advertising metrics More measurement doesn’t always mean more understanding, especially in programmatic advertising. M…
Read moreGuide to Solving Data Fragmentation in Programmatic Advertising
Breaking down silos with cross-media ad effectiveness insights from DISQO and AdExchanger In the first article of this two-part series, “ How Advertisers Can…
Read moreA Marketer’s Guide to CTV Advertising Benchmarks
Why putting CTV campaign performance into context matters Connected TV (CTV) advertising isn’t new, but it has gained significant traction in recent years as…
Read moreConnected TV’s Unique Advertising Strengths
Calibrate your CTV campaign effectiveness with DISQO benchmarks Connected TV (CTV) continues to gain its share within media mixes, transforming how brands co…
Read moreBrand Lift for a Fortune 200 Financial Services Brand
A Fortune 200 financial services brand used DISQO Brand Lift to unify cross-platform measurement, lifting consideration +7 pts and favorability up to +10 pts with key audiences.
Read moreBrand and Outcomes Lift for a Fortune Global 500 pharmaceutical brand
How a Fortune Global 500 pharmaceutical brand used DISQO Brand Lift and Outcomes Lift to beat DISQO benchmarks and shorten optimization from quarters to weeks.
Read morePATTERN Beauty Unlocks TV’s Full-Funnel Impact with DISQO
Pattern Beauty partnered with Tatari and DISQO to prove its first TV campaign drove up to +9 pts in brand awareness and consideration across linear and streaming.
Read moreNature’s Bakery + Kargo: Brand Lift with Targeted Media
How Nature’s Bakery and Kargo used DISQO Brand Lift to prove high-attention media moved awareness, favorability, and consideration well beyond category benchmarks.
Read moreEnergizing Brand Awareness with CTV Ad Campaigns
VITRO and PDi used DISQO Brand Lift to prove a CTV campaign for a zero-sugar energy drink lifted aided awareness +8 pts (8x the CTV benchmark) and purchase intent +8 pts.
Read moreLas Vegas Tourism Ad Campaigns: Proving Behavioral Outcomes Lift
R&R Partners used DISQO Brand Lift and Outcomes Lift to prove LVCVA’s campaigns drove a +17.47 pt lift in branded site visits and 35x the travel benchmark for branded search.
Read moreBoosting RSV Awareness
Havas Media Network used DISQO Brand Lift to measure a cross-platform RSV awareness campaign, lifting unaided awareness up to +42 points among parents 18–34.
Read morePropelling Brand Growth for Josh Cellars
Havas Media Network used DISQO Brand Lift to prove Josh Cellars’ holiday campaign lifted favorability +7 pts and purchase intent +5 pts, beating Adult Beverage benchmarks.
Read moreHow Chipotle's Roblox Experience Drove Purchase Journey Outcomes Lift
Roblox partnered with DISQO Outcomes Lift to show visitors to Chipotle’s Roblox experience were 5–6x more likely to search for Chipotle or visit its website.
Read moreIn-App & Gaming Advertising
Closing the gap in understanding how in-app ads move perception, intent, and behavior.
Read moreDISQO's 2026 Benchmark Trends Report
Ad effectiveness and the rise of full-funnel outcomes.
Read moreOutcomes Report: TV Advertising 2026
Download the report to learn how TV drives cross-device action, brand consideration, and full-funnel performance.
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