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The Big Game Brand Impact Report
Unpacking the data behind the biggest tentpole advertising event of the year In the modern media world, very few moments still have the power to stop the clo…
Read moreNew Report: TV and Social Channels Drive Purchase Intent but Rank as Most Disruptive
Los Angeles, CA — January 14, 2026 — DISQO today released its annual Consumer Trends 2026 Report , exploring how economic pressure, evolving media consumptio…
Read moreDISQO Recognized as a 2026 Best Place to Work by Built In
Honoring the people and values that fuel success DISQO is starting 2026 on a high note with an honor we are proud to celebrate. For the sixth consecutive yea…
Read moreConsumer Trends and Attitudes Shaping Advertising in 2026
What shifting market conditions mean for brands and marketers As 2026 takes shape, conversations across marketing and the broader business landscape have inc…
Read moreUnderstanding the Role of Advertising in Brand Building
How sophisticated brand measurement is helping marketers level up equity in 2026 The power of your brand isn’t created by a single message or a perfectly tim…
Read moreMeasuring The Impact Of Tentpole Advertising And The Big Game
The stakes of big game and tentpole marketing Tentpole moments, especially the Big Game, concentrate attention and forge memory. They create rare windows whe…
Read moreInterpreting Lift and Incrementality in Ad Measurement
How small shifts reveal big impact across the full advertising funnel Marketers love big numbers, a viral spike, a record-breaking conversion rate, or a char…
Read moreA Marketer’s Guide to Advertising Industry Benchmarks
Benchmarking advertising performance by category Every marketer has looked at ad results and wondered what they really mean. Was that lift strong? Was it typ…
Read moreUnderstanding Ad Performance by Brand Maturity and Category
A marketer’s guide to analyzing ad results and campaign performance Ad effectiveness results are not universal . Every campaign lives within its own set of c…
Read moreThe Most Valuable Thing We Don't Measure: Brand in the AI Era
We improve what we measure. That’s true in business, science, sports, and advertising. Measurement doesn’t just keep score; it defines the game. What we meas…
Read moreDISQO Makes Brand Lift Measurement Free for Media Companies with its New Product Launch
[Los Angeles, CA — September 29, 2025] — DISQO, the most advanced platform for measuring how advertising works, today announced the launch of its free self-s…
Read moreA Marketer's Guide to CPG Advertising
Winning one of advertising’s most competitive arenas using marketing benchmarks Consumer packaged goods marketers are navigating one of the most complex medi…
Read moreHow Gen Z Measures LGBTQ+ Marketing
New data shows how LGBTQ+ visibility and integrity drive Gen Z loyalty and spend If you work in brand, media, or campaign strategy, chances are you’ve been a…
Read moreBrand integrity and LGBTQ+ inclusion
What consumers really want from LGBTQ+ advertising in 2025 and how brands can deliver As political pressure builds and polarizes, LGBTQ+ advertising in 2025…
Read moreDiversity Marketing in 2025 — What Brands Need to Know
Why inclusive marketing is a business strategy, not a statement As Pride Month unfolds, brands are navigating a cultural climate that’s more polarized and hi…
Read moreElevating Social Media’s Role in Full-Funnel Performance
Unlocking social's true potential: How cross-platform measurement drives full-funnel impact Social media is where brands are discovered, considered, and incr…
Read moreHow Gen Z is Redefining the Marketing Funnel
Mapping digital natives' fragmented, emotional, and fast-moving path to purchase Over the last decade, the consumer journey has evolved from a predictable, l…
Read moreDriving Success with Cross-Platform Measurement
How IPG Mediabrands connects social to business outcomes across the funnel Once an experimental line item, social media now sits at the center of modern medi…
Read moreBrand Lift for a Fortune 200 Financial Services Brand
A Fortune 200 financial services brand used DISQO Brand Lift to unify cross-platform measurement, lifting consideration +7 pts and favorability up to +10 pts with key audiences.
Read moreBrand and Outcomes Lift for a Fortune Global 500 pharmaceutical brand
How a Fortune Global 500 pharmaceutical brand used DISQO Brand Lift and Outcomes Lift to beat DISQO benchmarks and shorten optimization from quarters to weeks.
Read morePATTERN Beauty Unlocks TV’s Full-Funnel Impact with DISQO
Pattern Beauty partnered with Tatari and DISQO to prove its first TV campaign drove up to +9 pts in brand awareness and consideration across linear and streaming.
Read moreNature’s Bakery + Kargo: Brand Lift with Targeted Media
How Nature’s Bakery and Kargo used DISQO Brand Lift to prove high-attention media moved awareness, favorability, and consideration well beyond category benchmarks.
Read moreEnergizing Brand Awareness with CTV Ad Campaigns
VITRO and PDi used DISQO Brand Lift to prove a CTV campaign for a zero-sugar energy drink lifted aided awareness +8 pts (8x the CTV benchmark) and purchase intent +8 pts.
Read moreLas Vegas Tourism Ad Campaigns: Proving Behavioral Outcomes Lift
R&R Partners used DISQO Brand Lift and Outcomes Lift to prove LVCVA’s campaigns drove a +17.47 pt lift in branded site visits and 35x the travel benchmark for branded search.
Read moreBoosting RSV Awareness
Havas Media Network used DISQO Brand Lift to measure a cross-platform RSV awareness campaign, lifting unaided awareness up to +42 points among parents 18–34.
Read morePropelling Brand Growth for Josh Cellars
Havas Media Network used DISQO Brand Lift to prove Josh Cellars’ holiday campaign lifted favorability +7 pts and purchase intent +5 pts, beating Adult Beverage benchmarks.
Read moreHow Chipotle's Roblox Experience Drove Purchase Journey Outcomes Lift
Roblox partnered with DISQO Outcomes Lift to show visitors to Chipotle’s Roblox experience were 5–6x more likely to search for Chipotle or visit its website.
Read moreIn-App & Gaming Advertising
Closing the gap in understanding how in-app ads move perception, intent, and behavior.
Read moreDISQO's 2026 Benchmark Trends Report
Ad effectiveness and the rise of full-funnel outcomes.
Read moreOutcomes Report: TV Advertising 2026
Download the report to learn how TV drives cross-device action, brand consideration, and full-funnel performance.
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