Resources

A Fortune 200 financial services brand used DISQO Brand Lift to unify cross-platform measurement, lifting consideration +7 pts and favorability up to +10 pts with key audiences.

How a Fortune Global 500 pharmaceutical brand used DISQO Brand Lift and Outcomes Lift to beat DISQO benchmarks and shorten optimization from quarters to weeks.

Pattern Beauty partnered with Tatari and DISQO to prove its first TV campaign drove up to +9 pts in brand awareness and consideration across linear and streaming.

How Nature’s Bakery and Kargo used DISQO Brand Lift to prove high-attention media moved awareness, favorability, and consideration well beyond category benchmarks.

VITRO and PDi used DISQO Brand Lift to prove a CTV campaign for a zero-sugar energy drink lifted aided awareness +8 pts (8x the CTV benchmark) and purchase intent +8 pts.

R&R Partners used DISQO Brand Lift and Outcomes Lift to prove LVCVA’s campaigns drove a +17.47 pt lift in branded site visits and 35x the travel benchmark for branded search.

Havas Media Network used DISQO Brand Lift to measure a cross-platform RSV awareness campaign, lifting unaided awareness up to +42 points among parents 18–34.

Havas Media Network used DISQO Brand Lift to prove Josh Cellars’ holiday campaign lifted favorability +7 pts and purchase intent +5 pts, beating Adult Beverage benchmarks.

Roblox partnered with DISQO Outcomes Lift to show visitors to Chipotle’s Roblox experience were 5–6x more likely to search for Chipotle or visit its website.

Closing the gap in understanding how in-app ads move perception, intent, and behavior.

Ad effectiveness and the rise of full-funnel outcomes.

Download the report to learn how TV drives cross-device action, brand consideration, and full-funnel performance.