Resources

Creating a good customer experience is the key to sustainable growth and a winning business model. Positive experiences pay high dividends, in the form of cu…

Whether you are a campaign team, PAC, or other organization whose success depends on reliable political insights, then you need to think hard about how you c…

This week, David Cohen, president of the Interactive Advertising Bureau (IAB) announced that advertising researchers have lost 50-60% of data for ad measurem…

Brand lift study data provides a tool for brands and agencies to optimize the ROI on their advertising Great marketing isn’t just about launching campaigns—i…

We’re thrilled to announce that DISQO was named to the Best Places to Wo rk in Los Angeles list by the Los Angeles Business Journal . The list recognizes the…

Outcomes lift measurement helps brands optimize how advertising impacts the middle to end of the customer journey, on every site, without relying on outdated…

Using machine learning models to make decisive decisions What do you love most about your job? As a data scientist at DISQO, I love taking ownership of my wo…

DISQO among highest-scoring businesses on Inc. magazine’s annual list of Best Workplaces for 2022 DISQO is honored to have been named to Inc. magazine’s annu…

VP, People Operations, Tiffany Chelsvig talks about the new way of working As much of the world contemplates getting back to the office, Tiffany Chelsvig, VP…

Deterministic measurement of behavioral data informs media optimization strategy for ad effectiveness. In market research, understanding the Say-Do Gap becom…

Today DISQO was named to the Top 100 Next Gen Workplaces by Ripplematch, an early-career recruiting platform. The list recognizes employers that excel at cre…

In the wake of the US Food and Drug Administration’s full approval of the Pfizer-BioNTech COVID-19 vaccine, more Americans say they are now confident in COVI…

Get connected with DISQO’s platform Let’s Chat DISQO is on a mission to build the most trusted platform that fuels brand growth and we’re doing that by putti…

Meet Alex Leger, Director of Product Management for our Audience API. In today’s world, automation and efficiency are the name of the game. Technology soluti…

B reaking down wa lled gardens for more unified, full-funnel ad effectiveness measurement Despite the sophistication of today’s media plans, measurement syst…

“Purpose is one of the most exciting opportunities I’ve seen for this industry in my 35 years of marketing. Done properly, done responsibly, it will help us…

DISQO is honored to have received two Comparably Awards including Best Company for Women and Best Company for Diversity . Our organization ranks as #17 out o…

DISQO is thrilled to announce that we are Great Place to Work-Certified™ for the second year in a row! This achievement uses validated employee feedback from…