How New Brands Can Maximize Ad Effectiveness Using Benchmarks
Benchmarking for better marketing performance from day one Launching a new brand is a high-stakes opportunity. More than selling a product, you’re building recognition, credibility, and trust from scratch. With no legacy, limited word-of-mouth, or baseline performance data, every marketing dollar counts. But how do you know if your advertising is working? DISQO’s latest whitepaper,…
What Is Brand Maturity? A Guide To Scaling Growth
Defining the concept and its impact on advertising effectiveness and brand scaling Brand maturity refers to a brand’s position in its growth journey, from launch to legacy. This includes how well it’s recognized, considered, and trusted by consumers. More than a piece of marketing jargon, the term is a signal of how your brand is…
A Guide to Generational Marketing Strategies: State of Advertising
Why generational segmentation and context are key to advertising effectiveness in 2025
Proving the Value of CTV and Premium Video Advertising
From exposure to action, explore how IHG measures what matters most with DISQO As undivided viewer attention becomes increasingly scarce and spread across screens, premium video offers something rare: intentionality. It’s where people go for appointment viewing, immersive storytelling, and live cultural moments that capture hearts and minds. This creates a powerful environment for advertisers…
How To Measure Advertising Effectiveness Across Premium Video
Connecting the dots on campaign impact with Warner Bros. Discovery Premium video platforms have become more than destinations for entertainment. They are cultural stages where brand stories meet consumer attention. For media publishers like Warner Bros. Discovery, that means playing a dual role: creating must-watch content and delivering measurable business outcomes for advertisers. The rules…
How to Link Brand and Performance Outcomes in Premium Video
Measuring ad content, creative, and full funnel results with Paramount In a streaming world defined by choice and fragmentation, the most valuable audiences are no longer found by chance. They’re earned through storytelling, scale, and strategy. For advertisers looking to drive results, premium video offers something rare: an environment where content quality meets audience intent….
Media Trends and the New Advertising Reality
How evolving consumer journeys are rewriting the rules of reach and impact
State of Advertising
Consumer and industry insights shaping the future of advertising in 2026 strategies
What Makes Advertising Strategies Effective
A strategic guide to ad effectiveness and high-impact campaigns in 2025 and beyond.
How Leading Brands Measure Ad Effectiveness
A smarter way to benchmark advertising performance across every platform, tactic, and KPI When you’re under pressure to prove that every media dollar is working, benchmarks aren’t just helpful; they’re essential. But not all benchmarks are created equal. During a recent eMarketer Tech-Talk Webinar, Sean Adams, DISQO’s SVP of Ad Measurement, broke down what makes…