Proving Behavioral Ad Impact for a Global Coffee Provider
Learn how a top streaming company partnered with DISQO to prove how their campaigns helped a well-known coffee retailer achieve campaign objectives across a variety of attitudinal and behavioral KPIs.
A Marketer’s Guide to CPG Advertising
Winning one of advertising’s most competitive arenas using marketing benchmarks Consumer packaged goods marketers are navigating one of the most complex media environments in advertising. Once anchored in shelf placement and mass reach, the category now contends with fragmented channels, shifting consumer behavior, and rising pressure to prove outcomes across the full funnel.
How Gen Z Measures LGBTQ+ Marketing
New data shows how LGBTQ+ visibility and integrity drive Gen Z loyalty and spend If you work in brand, media, or campaign strategy, chances are you’ve been asked lately: Is purpose-driven diversity marketing still worth it? Especially when the political climate is so volatile. In this year’s LGBTQ+ Advertising report developed in partnership with Do…
Brand integrity and LGBTQ+ inclusion
What consumers really want from LGBTQ+ advertising in 2025 and how brands can deliver As political pressure builds and polarizes, LGBTQ+ advertising in 2025 finds itself in a precarious position. The volume is lower and the messaging is softer, but consumers expect brands to stand with diverse communities with authenticity and integrity in their advertising….
Diversity Marketing in 2025 — What Brands Need to Know
Why inclusive marketing is a business strategy, not a statement As Pride Month unfolds, brands are navigating a cultural climate that’s more polarized and high-stakes than ever. Some are scaling back their Diversity, Equity, and Inclusion (DEI) efforts, citing risk. Others are doubling down, investing in inclusive advertising that speaks to values and delivers measurable…
Elevating Social Media’s Role in Full-Funnel Performance
Unlocking social’s true potential: How cross-platform measurement drives full-funnel impact Social media is where brands are discovered, considered, and increasingly bought. Yet despite its reach and influence, it’s still too often boxed in as a brand awareness tool, judged by likes, follows, and surface-level engagement. In reality, it’s where brands can earn attention, build credibility, and…
How Gen Z is Redefining the Marketing Funnel
Mapping digital natives’ fragmented, emotional, and fast-moving path to purchase Over the last decade, the consumer journey has evolved from a predictable, linear process into a dynamic, omnichannel experience shaped by speed, saturation, and personalization. What once followed awareness to consideration to purchase with logical order and deliberate pacing has become something else entirely: fast,…
Driving Success with Cross-Platform Measurement
How IPG Mediabrands connects social to business outcomes across the funnel Once an experimental line item, social media now sits at the center of modern media plans. While its creative influence and cultural reach are undisputed, its role in driving measurable business outcomes is still widely debated. Not because the outcomes aren’t there but because…
How Established Brands Can Maintain Dominance and Drive Incremental Lift
Helping established brands stay on top and scale ad effectiveness using benchmarks Established brands enjoy what others are still chasing: strong name recognition, credibility, and consumer trust. With aided awareness above 66%, these brands have already secured a place in the hearts and minds of their audience. But dominance doesn’t make you immune to disruption….
How Emerging Brands Can Strengthen Equity and Scale Performance
Building brand equity and winning the next phase of growth using benchmarks Emerging brands have cleared a critical hurdle; consumers know you exist. But now comes the harder part: earning trust, carving out a meaningful identity, and turning attention into action. Defined by aided awareness between 34% and 66%, emerging brands are in a pivotal…