How to Drive Campaign Success on Social Media Using Cross-platform Measurement
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A Marketer’s Guide to Driving Measurable Outcomes with Premium Video Advertising
How to win with streaming ads in premium video Marketers today face mounting pressure to cut through noise, prove ROI, and adapt to constant platform shifts. From six-second brand hits to long-form storytelling formats, premium video advertising has become both a format of choice for marketers and a fixture in consumers’ daily lives. With digital…
Premium Video Advertising
Optimizing ad effectiveness in the fast-evolving streaming landscape
What is a Brand Lift Study? A Comprehensive guide
Move beyond clicks and impressions—discover how brand lift studies reveal the real story behind campaign performance Measuring the success of an advertising campaign goes beyond clicks and impressions. Marketers, ad agencies, and brand managers need deeper insights into how consumers perceive their brand and how advertising influences awareness, consideration, and behavior. This is where a…
How Advertisers Can Rethink Programmatic Ads: Measurement Beyond the Click
A path forward for better programmatic advertising metrics More measurement doesn’t always mean more understanding, especially in programmatic advertising. Marketers today are inundated with data and campaign performance metrics, but most of it hinges on what’s easiest to track, not what’s indicative of true effectiveness. While click-through rates, impressions, and cost-per-click continue to dominate dashboards,…
Unlocking Behavioral Insights to Drive Outcomes Lift
Read how a pet food manufacturer optimized ad effectiveness with identity-based measurement.
Guide to Solving Data Fragmentation in Programmatic Advertising
Breaking down silos with cross-media ad effectiveness insights from DISQO and AdExchanger In the first article of this two-part series, “How Advertisers Can Rethink Programmatic Ads: Measurement Beyond the Click“, DISQO’s SVP of Ad Measurement Sean Adams spoke to a widespread gap in programmatic: advertisers measuring success by the easiest metrics—clicks, impressions, and cost-per-whatever—rather than the…
Benchmarking What Works: How Winning Brands Measure Ad Effectiveness
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How Advertisers Can Maximize Premium Video Advertising ROI
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A Marketer’s Guide to CTV Advertising Benchmarks
Why putting CTV campaign performance into context matters Connected TV (CTV) advertising isn’t new, but it has gained significant traction in recent years as viewership habits lean increasingly digital. eMarketer projects that CTV display ad spending will grow 15.8%, reaching $33.35 billion in 2025, with 98.4% of those dollars going to video ads, solidifying its…