DISQO MCP
Ask your DISQO data anything, from the AI you already use. Query your brand lift, outcomes and search lift results in plain language, and combine them with your own data.
Which partners drove the most awareness lift, and where did frequency stop helping?
From DISQO brand lift data
Streaming video led, followed by social and display.
Lift flattened after the fourth exposure on social.
Illustrative example.
Answers no static report can give you
Ask in plain language and get answers from your DISQO results, right inside the AI assistant your team already uses. Bring in your own data when you need it.
See the whole story
Combine campaigns, flights and time windows into one view.
- “Combine our Q3 and Q4 flights into one view of awareness lift.”
- “Which weeks drove the biggest jump in consideration?”
- “Benchmark this campaign against our last five.”
[Image placeholder — several flights combined into one awareness lift view]
[Image placeholder — lift by frequency for an audience, flattening after the 4th exposure]
Know what each exposure is worth
See how results change by frequency and audience.
- “Where does lift flatten by frequency for adults 25–34?”
- “Which audiences responded best to streaming?”
- “Compare creative performance across channels.”
Put lift next to cost
Combine DISQO results with your own media cost and CRM data.
- “Using our media plan, rank partners by lift per dollar.”
- “Summarize mid-flight results for my client.”
- “What changed since last week?”
[Image placeholder — partners ranked by lift per dollar, using your media plan]
Works with the AI assistant your team already uses
Add DISQO to the AI assistant you already use, sign in with your DISQO account, and ask in plain language.
1
Add DISQO to your assistant
Find the DISQO connector on the web or desktop, and add it in one click. Or set up as a custom connector.
2
Sign in with DISQO
Log in using your existing DISQO account. Your campaigns are ready to go.
3
Ask away
Ask in plain language. Bring in your own data when you need it for custom reports and insights.
Not using an AI assistant? Studio puts one-click insights, prebuilt by DISQO’s experts, inside your dashboard. Now in beta.
Ask about StudioIn their own words
DISQO MCP has helped us expand our analyses with greater speed and efficiency. Now, we can combine separate sponsorship windows, break results out by frequency and find the moments that drove the most lift. Moreover, it’s changed what we bring to clients and what our sales team brings to market. By leveraging granular campaign analysis and more advanced aggregate reporting around our content and broader cultural events, we have become more consultative when building future opportunities for brands.
Franni Glick
Director of Measurement, Vevo
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