Ad Measurement
Reveal advertising impact throughout the campaign lifecycle.
DISQO’s distinctive approach to ad testing and full-funnel lift measurement provides complete clarity on your campaign’s effectiveness.
The DISQO difference
Go beyond traditional measurement and what you thought was possible.
Direct audience
Our platform taps into DISQO’s vast direct audience for unmatched data quality. Our audience opts in to share opinions, ad interactions, and digital behaviors – so you can make customer-centric decisions. This people-first approach sets DISQO’s ad measurement apart.
Silo-free measurement
Unlock unparalleled insights, measuring across all channels. Dive into key metrics across digital, social, TV, audio, and more. Bypass outmoded cookies with our tagless technology, ensuring success now and in the future.
End-to-end insights
Start with Ad Testing to optimize creative. When executing your media plan, utilize Brand and Outcomes Lift for full-funnel ad measurement, including awareness, consideration, and intent alongside search, site visitation, and shopping behaviors.
Products
DISQO Brand Lift
Seamlessly measure advertising effectiveness across every channel. Break through silos and gauge true impact with confidence. Our advanced technology and direct audience enable you to evaluate campaign success across every channel: digital, social, TV, audio, out-of-home, and print. Pair with Outcomes Lift for true full-funnel ad measurement.
DISQO Outcomes Lift
Demonstrate advertising’s influence on key digital touchpoints such as search, site visitation, and shopping behavior related to your brand as well as competitors. Illuminate digital behavior by linking advertising to person-level online activity in a way that only DISQO can.
DISQO Ad Testing
Test every creative so you can run campaigns assuredly, reducing the risk of underperforming ads. Avoid missing the mark and efficiently optimize targeting for specific audiences and channels by knowing how ads score on key metrics before launch. Launch tests and get actionable results within minutes.
Get started today
Understand and transform every customer experience with DISQO.
Who we help
Full-cycle CX solutions to fuel your brand growth
From market research to product innovation, creative testing, campaign lift measurement, and customer feedback... brands that know their customers best lead their categories. DISQO’s CX platform has you covered.
Clients turn to you for expertise on the latest trends
Innovation is the life blood of agencies, and the only way to ride the latest trends is to know where consumers are going. DISQO’s full-cycle CX solutions will help you win that big pitch and show your current clients that you are indispensable.
CX solutions showing the power of your media platform
Your audience is valuable and your advertising inventory drives people to action. DISQO’s CX platform helps you better understand your audience and show its impact to your advertising clients.
Everyone turns to you for answers. DISQO helps you find them
Demand for high-quality research respondents, real people, is at an all-time high. DISQO is your most trusted source. Our 100% proprietary audience is opted in to share their customer experiences to help you get actionable insights, fast.
Full-cycle CX solutions to fuel your brand growth
From market research to product innovation, creative testing, campaign lift measurement, and customer feedback... brands that know their customers best lead their categories. DISQO’s CX platform has you covered.
Clients turn to you for expertise on the latest trends
Innovation is the life blood of agencies, and the only way to ride the latest trends is to know where consumers are going. DISQO’s full-cycle CX solutions will help you win that big pitch and show your current clients that you are indispensable.
CX solutions showing the power of your media platform
Your audience is valuable and your advertising inventory drives people to action. DISQO’s CX platform helps you better understand your audience and show its impact to your advertising clients.
Everyone turns to you for answers. DISQO helps you find them
Demand for high-quality research respondents, real people, is at an all-time high. DISQO is your most trusted source. Our 100% proprietary audience is opted in to share their customer experiences to help you get actionable insights, fast.
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Related resources
Explore how DISQO is helping brands, publishers and agencies go beyond the limitations of traditional identifiers to understand the full-funnel impact of their ad campaigns.
