New: DISQO x Unity full-funnel outcomes report
In-App & Gaming Advertising
Closing the gap in understanding how in-app ads move perception, intent, and behavior.
Explore 5 ways in-app advertising is working for brands today, backed by measured results from real campaigns.
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01
Exposure
02
Perception
03
Intent
04
Action
The stakes
In-app has earned its seat in the media mix
Gaming reliably earns attention, but consumer journeys no longer stay inside one app. They move across search, websites, and commerce, and measurement needs to match that journey.
DISQO connects in-app exposure to what people think and do next, and this report shows what that looks like across Unity campaigns.
What's inside
Organized around what you're trying to achieve, from reaching the right audiences to proving impact.
Methodology
How we did it
6
Unity campaigns
1,200+
Campaigns in the norm
5
Verticals
