Accelerate your
research with scale, quality and speed

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Why DISQO

Harness the power of DISQO’s unparalleled direct audience to consistently exceed client expectations. Because we never aggregate, you know exactly where your audience comes from – the industry’s most trusted source.

Scale and speed

  • Field projects in seconds with priority access to the DISQO audience.
  • Boost efficiency while improving data integrity with a near-perfect acceptance rate.
  • Rely on our multi-pronged fraud detection technology.
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Precision

Precision

  • Optimize survey performance across a broad spectrum of study types.
  • Leverage advanced targeting with over 100 user attributes and adaptive allocations.
  • Fine-tune projects in-flight through accessible endpoints to check feasibility, create projects, and modify quotas.

Flexibility

  • Seamlessly integrate with our versatile API, crafted for intuitive setup.
  • Tailor configurations for seamless synchronization with your systems.
  • Engage with seasoned experts for personalized assistance when survey complexity demands it.

Flexibility

Who we
help

Brands

Understand how every media tactic drives incremental lift to make better planning and strategic decisions.

Agencies

Advise and optimize campaign strategies in-flight without the guesswork.

Media companies

Unlock measurement on every campaign.

Industry insights

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Measuring The Impact Of Tentpole Advertising And The Big Game

The stakes of big game and tentpole marketing

Tentpole moments, especially the Big Game, concentrate attention and forge memory. They create rare windows where brand building can flow into both equity and action. Because strong advertising behaves less like a verdict and more like a rehearsal, these moments stack. They turn ordinary products into the obvious choice, the one people reach for even when no purchase is urgent.

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Interpreting Lift and Incrementality in Ad Measurement

How small shifts reveal big impact across the full advertising funnel 

Marketers love big numbers, a viral spike, a record-breaking conversion rate, or a chart that shoots straight up. Yet when it comes to advertising effectiveness, the real story of growth is often written in smaller, steadier lines.

A 2-point lift in purchase intent may look like a modest gain. Still, it can represent thousands of new customers, millions in incremental revenue, and a measurable shift in market momentum. Those two points are the difference between being remembered and being chosen.

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A Marketer’s Guide to Advertising Industry Benchmarks

Benchmarking advertising performance by category

 

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Understanding Ad Performance by Brand Maturity and Category

A marketer’s guide to analyzing ad results and campaign performance 

 

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