Research
management
Why DISQO
Industry-leading research prowess
- Entrust even the most complex fieldwork to a dedicated team of experts.
- Collaborate on the best methods and optimal approaches for your projects.
- Receive swift, timely responses to your questions.
Comprehensive support
- Seamlessly navigate your project, ensuring alignment with budget and timeline.
- Partner with project managers who oversee studies to ensure success.
- Optimize for efficiency with our team’s actionable feedback on best practices.
Personalized solutions
- Experience support tailored to your project’s unique goals and specifications.
- Strategically refine sampling strategies for diverse study types, from concept tests to brand trackers.
- Reach the right audience, leveraging DISQO’s deep profiling and behavioral targeting capabilities.
Who we
help
Brands
Understand how every media tactic drives incremental lift to make better planning and strategic decisions.
Industry insights
- Report
Download to learn how marketers can unify short-term campaign metrics with long-term brand health to drive sustainable growth.
- Article
How sophisticated brand measurement is helping marketers level up equity in 2026
The power of your brand isn’t created by a single message or a perfectly timed impression. It’s built through the accumulation of interactions, memories, and moments of truth that shape how people feel, and ultimately, what they choose. This is the foundation of brand building; the subtle but persistent process that shapes brand image, brand equity, and brand awareness over time.
In 2026, consumers navigate choices through steady layers of advertising and brand experiences, more than isolated exposures, which means brands compete on the reliability they deliver and the trust they earn across every touchpoint. This growing expectation elevates the importance of brand strength, brand exposure, and overall brand health that businesses cultivate through their presence and consistent provision of value.
- Article
The stakes of big game and tentpole marketing
Tentpole moments, especially the Big Game, concentrate attention and forge memory. They create rare windows where brand building can flow into both equity and action. Because strong advertising behaves less like a verdict and more like a rehearsal, these moments stack. They turn ordinary products into the obvious choice, the one people reach for even when no purchase is urgent.
- Article
How small shifts reveal big impact across the full advertising funnel
Marketers love big numbers, a viral spike, a record-breaking conversion rate, or a chart that shoots straight up. Yet when it comes to advertising effectiveness, the real story of growth is often written in smaller, steadier lines.
A 2-point lift in purchase intent may look like a modest gain. Still, it can represent thousands of new customers, millions in incremental revenue, and a measurable shift in market momentum. Those two points are the difference between being remembered and being chosen.