Research
management

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Why DISQO

DISQO’s award-winning research management team is as customer-obsessed as you are. Our team precisely targets the audiences you need – from demographics to digital behaviors to custom criteria.

Industry-leading research prowess

  • Entrust even the most complex fieldwork to a dedicated team of experts.
  • Collaborate on the best methods and optimal approaches for your projects.
  • Receive swift, timely responses to your questions.
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Comprehensive support

  • Seamlessly navigate your project, ensuring alignment with budget and timeline.
  • Partner with project managers who oversee studies to ensure success.
  • Optimize for efficiency with our team’s actionable feedback on best practices.

Personalized solutions

  • Experience support tailored to your project’s unique goals and specifications.
  • Strategically refine sampling strategies for diverse study types, from concept tests to brand trackers.
  • Reach the right audience, leveraging DISQO’s deep profiling and behavioral targeting capabilities.
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Who we
help

Brands

Understand how every media tactic drives incremental lift to make better planning and strategic decisions.

Agencies

Advise and optimize campaign strategies in-flight without the guesswork.

Media companies

Unlock measurement on every campaign.

Industry insights

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From Report Card to Decision Engine: The Weather Company’s Insights Evolution

 

A Q&A with Shannon Ferguson, Director, Measurement, The Weather Company

The expectations placed on insights teams have fundamentally shifted. Where advertisers once asked media companies to prove they delivered what was bought, they now want proof that campaigns delivered what was needed. That is a different question entirely, and it requires a different kind of team to answer it.

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How Kargo is Turning Insights into a Strategic Growth Driver

 

A Q&A with Shari Sternbach, Director, Research and Insights, KARGO

Insights teams are under more pressure than ever. They are being asked to measure more campaigns, move faster, support more sales conversations, and do it all with the same or fewer resources than they had a few years ago. The gap between what teams are asked to deliver and what they can realistically execute is real, and it is widening.

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How Media Company Insights Teams Win Back Time and Show Full-Funnel Impact

The Weather Company and KARGO join us to discuss how leading teams are simplifying measurement workflows to reduce operational overhead and accelerate time-to-results.