DISQO's category-leading platform
Features and capabilities
Measuring a consumer’s complete journey–every exposure, every action–is the only way to truly understand the impact of your brand media. That’s why DISQO’s platform is built on deterministic, person-level identity, meaning every impression we track is tied to a real individual. This foundation ensures trusted data is at the core of every study.
Your media plans aren’t one-size-fits-all, and neither is DISQO’s measurement exposure tracking. We use tags where possible, direct platform integrations where needed, and tagless technology to make sure exposures are seen and accounted for. Whether you’re advertising on connected TV (CTV), programmatic, audio, social, Linear TV, or anything in between, we remove blind spots so you can see the full picture of how media is delivered and received.
One of the biggest things we’ve come to appreciate about DISQO is the technology. The deterministic nature of the relationships you’ve built is a game-changer. That kind of person-level data unlocks real visibility, which we haven’t seen executed this well elsewhere.
DISQO measures the full spectrum of media impact, from awareness and favorability to branded search, site visits, and category exploration. When you see brand and performance outcomes side by side, you can understand what drives attitudes, what drives action, and where to focus to build value in both the short and long term.
In their own words
One of the biggest things we’ve come to appreciate about DISQO is the technology. The deterministic nature of the relationships you’ve built is a game-changer. That kind of person-level data unlocks real visibility, which we haven’t seen executed this well elsewhere.
David Rossitter
Vayner Media SVP of Analytics
DISQO offers a strong, identity-based platform that is not reliant on cookies, opportunity-to-see, or other methods that don’t work well for an omnichannel or programmatic environment.
Jennifer Ng
General Manager, Advertising Insights
We’ve implemented always-on, multi-platform outcome solutions for our advertising clients, which has been a significant step forward. That level of consistency with deterministic measurement remains a top priority. It’s especially exciting to work with partners like DISQO who support that vision and help us continue moving the industry forward.
Jennifer Strapp
Vice President of Audience Impact and Intelligence
One of the biggest advantages of DISQO’s platform is real-time reporting and pulse checks. This allows us to take learnings mid-flight and make smart optimizations based on real-time data—something we wouldn’t be able to do without DISQO.
Marian Thomas
Director of Partnerships, Research & Measurement
Frequently Asked Questions
Which channels and platforms can DISQO measure?
DISQO measures campaigns across connected TV, linear TV, digital display, mobile, streaming audio, and social platforms, giving marketers a single source of truth across the media mix.
What insights can marketers expect from the platform?
DISQO reveals which channels, creatives, placements, and frequency levels drive the strongest impact, helping teams understand what’s working and what to adjust.
How quickly are results available?
Clients access near real-time results in a dashboard, making it possible to monitor campaign performance continuously and act before the campaign ends.
How does DISQO support cross-platform campaigns?
By applying one consistent methodology across all channels, DISQO makes it possible to compare media apples-to-apples and understand the role of each channel in the customer journey.
What kinds of outcomes does DISQO measure?
We measure both brand outcomes (awareness, familiarity, favorability, consideration, purchase intent) and performance outcomes like brand search and site visitation.
Can DISQO help optimize creative performance?
Yes. We provide visibility into how different creatives perform within and across platforms, so advertisers know which messages and formats drive the most lift.
Does DISQO measure the impact of ad frequency?
Yes. Our reporting shows how different frequency levels affect campaign outcomes, helping marketers find the optimal balance between reach and repetition.
How does DISQO integrate into existing workflows?
Insights are delivered in intuitive dashboards and exportable reports, making it easy to share results across teams and plug into planning, optimization, and ROI analysis.