Cross-platform measurement with DISQO
Measure what matters, where ever it runs
Advanced media exposure measurement
DISQO captures ad exposure across channels using a combination of:
- Tags where possible, such as on: programmatic, connected TV (CTV), display, audio
- Server-to-server integrations with select platforms
- Tagless technology powered by AI to capture and classify advertising exposures across any platform.
- Deterministic, household-level TV data to measure ad exposure on linear and traditional broadcast
This enables true cross-platform tracking without relying on publisher reporting or modeled exposures. If you can tag it, we measure it. If you cannot, we still do.
Identity-based, deterministic methodology
At the core of DISQO’s measurement is a deterministic, person-level identity framework. All exposure is tied to real individuals in our U.S. audience.
Each study is grounded in experimental design, with balanced, weighted, and statistically validated control and exposed groups. This ensures every result you see is based on what actually happened.
Know where to optimize, know where to invest
DISQO isolates the performance of each channel, partner, audience, and creative so you can see what is working and what is not. We track both brand lift and behavioral outcomes, including search, site visits, and competitive activity.
You will know which channels are contributing to real business outcomes and where optimizations are needed. Whether you are evaluating CTV, social, programmatic, or audio, we help you compare results in a way that is actionable and grounded in proof.
Standardized measurement across all partners
With DISQO, every channel and partner is measured using the same methodology so you can compare results with confidence.
We eliminate inconsistencies that come from siloed reporting, or vendor-specific definitions. From high-level summaries to deep tactical reads, everything is built to give your team one consistent view of media performance across the plan.
Sophisticated measurement allows you to cut by the following dimensions
Audience
Channel
Media partners
Creative
Placement
Frequency
Report:
Consumer Trends 2025
Get insights into the changing dynamics of consumer behavior. From evolving purchase paths to the importance of each channel, this report equips you with the knowledge to stay ahead in a competitive market.
In their own words
Working with DISQO, we were able to see results that we simply weren’t able to see with the tools we used for previous campaigns...The ability to measure the campaign using the DISQO audience let us understand site visitation, search behavior and brand sentiment in a way that wasn’t otherwise possible.
Jennifer Laing
VP, Operations
We partner with DISQO to help us bring together a unified view of the many different places we're advertising…with DISQO, we're able to leverage a passive panel where we can get a sense of how people are responding not only in CTV but also social media…without a partner like DISQO, it becomes extremely challenging to understand what value social media advertising has relative to CTV. Also what sort of synergies there are when people are exposed across multiple channels.
Richard Haymore
Director of Campaign Effectiveness
Wherever our viewers are and wherever we have content, we need to be able to measure it. We find a lot of value in examining how platforms collectively drive overall campaign success and how each platform complements one another. Most campaigns run across multiple platforms today, so it’s critical to understand how they work together. DISQO plays a huge role in helping us break down silos and glean those cross-platform insights that are so crucial to holistic ad measurement.
Jennifer Strapp
VP Audience Impact & Intelligence
Normative benchmarks for social media advertising
DISQO’s normative benchmarks, aggregated across thousands of campaigns, show that social media has the highest impact on upper and lower funnel KPIs compared to cross-channel campaigns.
Frequently Asked Questions
What if my campaign runs across social, CTV, Linear TV, and out-of-home? Can DISQO measure it?
DISQO measures exposures across all of them in one consistent framework. Tagged digital media, integrated platforms, proprietary tracking for social, and household-level TV data all feed into a single view.
Can DISQO measure advertising exposure on channels that can’t be tagged?
Yes. Our proprietary tracking technology captures exposures in non-taggable environments like social apps and browsers. For linear and traditional TV, we use deterministic household-level data.
Are there feasibility requirements to run a cross-platform study?
Yes. Feasibility depends on factors like media type, audience size, and campaign length. Our team will review your plan upfront to confirm coverage and set expectations.
How does DISQO separate the impact of each channel?
We isolate results by channel, partner, creative, and audience segment, so you see which pieces of your plan drive lift and which deliver less value. You can filter your data yourself in the dashboard, download it to analyze in house, and understand it more deeply with our managed services readouts.
What if different partners give me their own measurement results?
Partner-reported studies have their place, but when looking across multiple partners you often see different methods, making comparisons unreliable. DISQO applies one deterministic methodology everywhere, so results are apples-to-apples.
How does cross-platform measurement help with optimization?
It reveals which channels or tactics are moving awareness, favorability, or consideration. With that clarity, you can shift spend, adjust creative, or refine targeting mid-flight.
Can DISQO show how channels work together?
It reveals which channels or tactics are moving awareness, favorability, or consideration. With that clarity, you can shift spend, adjust creative, or refine targeting mid-flight.
What outcomes can I measure?
Cross-platform studies can capture both brand outcomes (awareness, favorability, intent) and behavioral outcomes (search, site visits, competitive activity).
How quickly can I see results?
Results are available in dashboards in near real time, giving you visibility during the campaign and detailed reporting at the end.
Industry Insights
- Article
We improve what we measure. That’s true in business, science, sports, and advertising. Measurement doesn’t just keep score; it defines the game. What we measure shapes what we value. And what we value sets the course for action.
But here’s the paradox: the most valuable and proven driver of growth in advertising — brand — is the one we measure the least.
Yet, it’s why people pay more for one bottle of water than another when both are clear, cold, and sitting side by side on the shelf. It’s the same reason brands invest millions of dollars and months of preparation into a single Super Bowl commercial. Marketers make that commitment because they know the cultural impact, loyalty, and long-term impact it creates for the brand.
Advertising, or the sum of every touchpoint, campaign, message, and signal across every channel over time, is what keeps score. It’s what makes brand choice instinctive rather than rational. And it has proven again and again, when understood, to be the most durable path to sustainable growth.
So while it’s no secret that marketers excel at measuring performance and do it often, the question is: why does measuring brand, the true engine of growth, still sit in the back seat?
Historically, it has been hard to measure, slow, and expensive. It was left off the same dashboards as performance and replaced by site visits, downloads, and signups. This made it difficult to see the very results building demand for tomorrow.
What is the brand movement?
The Brand Movement is a call to make brand the most measured signal in advertising. By scaling brand measurement across every dollar spent, marketers can see how brand and performance work in tandem to unlock the strongest ROI.
Equally, we need to, as an industry, reframe how we think about brand and performance media itself. A coupon or discount campaign at a retailer like Bed Bath & Beyond is often classified as pure performance, judged only on redemptions or sales. However, the reality is that these campaigns also shape how people feel about the brand. A shopper who redeems that coupon isn’t just lowering their basket price; their perception of the brand is being formed. This brand impact has always been there, hidden in plain sight, but until they become measured, they will not be understood.
The future of advertising depends on recognizing this dual impact. Performance campaigns drive immediate action, but they can also build brand or erode brand equity along the way. Brand campaigns create tomorrow’s buyers, while performance campaigns can and should reinforce brand meaning in the moment.
The urgency is sharper in the AI era. Automation is reshaping targeting, bidding, creative, and optimization, rewriting consumer journeys while making signals harder to track. Attribution is stacking models on top of models. In this shifting environment, brand is the anchor, the constant that guides decisions even when clicks fade.
The ripple effect of confidence and growth
When brand measurement becomes universal, confidence grows across the ecosystem. That confidence fuels reinvestment: brands scale campaigns with measurable proof, agencies stretch budgets further through sharper optimization, and media companies capture stronger commitments by demonstrating value with every dollar spent.
The result is an economic flywheel, with more effective campaigns, stronger outcomes, greater investment, and industry-wide growth.
The Brand Movement goes beyond measurement. It fills a critical gap in the marketer’s toolkit by showing how advertising drives the most important engine of growth: brand.
Once unlocked, it empowers marketers to propel their companies forward, ensuring every dollar builds lasting value and advertising becomes stronger, smarter, and more ambitious.
- Press Release
DISQO, the most advanced platform for measuring how advertising works, today announced the launch of its free self-serve brand lift product for media companies. The solution makes brand measurement simple, scalable, and accessible for campaigns without cost or complexity.
For too long, brand, the most important driver of growth, has been the least measured. In a trillion-dollar industry, less than 10% of campaigns measure brand outcomes. DISQO aims to fuel brand measurement across the advertising ecosystem and fill this critical gap in measurement.
“As AI rapidly transforms the consumer journey and attribution becomes increasingly opaque, the need for transparent and scalable brand measurement has never been greater. Our new self-serve product gives media companies the ability to prove impact with confidence,” said Armen Adjemian, CEO and Co-Founder of DISQO.
Impact for Media Companies
With brand lift integrated into campaign delivery, media companies can:
- Demonstrate how advertising drives both brand and performance outcomes.
- Elevate client conversations with transparent, trusted evidence of impact.
- Protect media company margins while scaling measurement across every advertiser relationship.
“DISQO is removing the barriers that kept brand measurement out of reach for most campaigns,” added Adjemian. “By making it free, simple, and scalable, we’re empowering media companies to deliver proof of value with every dollar spent — and strengthening the role of advertising as a driver of growth.”
Key Features of DISQO’s Free Brand Lift Product
- Simplicity & Scale: Easy-to-use software that integrates seamlessly into media company workflows.
- Accessibility: Free brand lift measurement available for campaigns, regardless of size or spend.
- AI-Powered: Automated insights that reduce operational overhead while scaling to meet the needs of both growing and enterprise media companies.
- Trust & Quality: Measurement built on direct relationships with real people, delivering authentic signals of consumer preference and sentiment.
- Human Support: Onboarding, training, and expert support to ensure success for media partners.
About DISQO
DISQO is the most advanced platform for measuring how advertising works–empowering marketers with insights to drive brand building and performance. DISQO delivers identity-based, cross-platform measurement and audience insights to connect media with how real consumers think, feel, and act. Our person-level data reveals the complete picture of consumer journeys, attitudes, and behaviors, proving media impact from brand to performance for leading brands, agencies, and media companies. Recognized by Inc., Deloitte, Ad Age, Digiday, Forbes, and Cynopsis, DISQO is shaping the future of advertising. Follow @DISQO on LinkedIn.
Press Contact:
- Case Study
Learn how DISQO’s Brand Lift can prove the impact of high-attention media strategies with clarity.
- Case Study
Learn how a top streaming company partnered with DISQO to prove how their campaigns helped a well-known coffee retailer achieve campaign objectives across a variety of attitudinal and behavioral KPIs.