AD MEASUREMENT SOLUTION
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ARTICLES
Choose your own ADventure
Unpacking the advertising opportunity through consumer insights
Written by
Abbie Baxter
ARTICLES
Have you heard? Podcasts are a great advertising medium.
Podcast listeners include sought-after audiences of engaged listeners who pay attention to ads
Written by
Patrick Egan, Ph.D
ARTICLES
Bet on zero-party data in the cookieless future
Prepare for the digital ID apocalypse now, it’ll be here… eventually
Written by
Patrick Egan, Ph.D
ARTICLES
Consumer perspectives on in-game advertising
Illustrative quotes that underscore our reporting insights
Written by
Abbie Baxter & Patrick Egan, Ph.D.
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How Brands Can Get in the Game
Understand consumer attitudes and behaviors to increase brand and outcomes lift from in-game advertising
Written by
DISQO
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