NEW!
AI Search Lift
Measure how your advertising drives incremental brand interactions in LLMs and AI discovery.
AI has arrived. Has your measurement?
Consumers are increasingly using AI tools like ChatGPT and Gemini to search, compare options, and make decisions. An entire decision stage is now happening inside these environments, and until now, advertisers haven’t had the proof their campaigns influenced it. AI Search Lift changes that.
Measure what your advertising drives inside AI
AI Search Lift is built to measure the incremental effect of advertising in LLMs. This outcomes product helps marketers understand whether their campaigns are influencing how consumers discover, evaluate, and decide on brands inside AI. With it, marketers can measure:
- AI Brand Search: Whether advertising drives incremental branded search inside LLMs.
- AI Category Search: How advertising shapes broader category exploration inside AI environments.
- AI Competitive Search: How media influences consumers engaging with competitor brands inside AI.
Using DISQO's deterministic measurement technology, it connects permissioned consumer behavior with verified ad exposure to measure AI search outcomes.
In their own words
DISQO is helping close a major gap by showing how advertising drives engagement, consideration, and campaign impact inside LLMs, giving brands a clearer view of performance as more consumer decisions take shape in AI-driven environments.
Vidisha Narula
SVP, Head of Analytics
Built for the modern consumer journey
Complement your AEO and GEO strategies by adding an outcomes measurement layer, powered by DISQO’s deterministic measurement methodology, now for AI Search.
Brands
Prove that your media and creative is driving incremental brand engagement in AI, not just showing up in answers.
Agencies
Show clients how their campaigns are influencing consumer behavior in AI environments by media channel, creative, and audience.
AI Search Lift frequently asked questions
What is AI Search Lift?
AI Search Lift measures whether advertising drives incremental brand interactions inside LLMs and AI-powered answer environments, including ChatGPT, Gemini, and Perplexity.
What does AI Search Lift measure?
It measures three KPIs: AI Brand Search, AI Competitive Search, and AI Category Search, giving marketers a view of how advertising influences AI brand discovery.
How is this different from AEO or GEO?
Answer engine optimization (AEO) and generative engine optimization (GEO) help brands understand and improve their presence in AI-generated answers. AI Search Lift adds the missing outcomes layer on top: it measures whether media exposure is driving incremental brand engagement inside those AI environments.
How does DISQO measure AI Search Lift?
DISQO connects permissioned consumer behavior with verified ad exposure, then applies an exposed vs. control methodology to isolate the incremental impact of advertising on AI search behavior.
Who is AI Search Lift available to?
AI Search Lift is available starting July 1 for advertisers, specifically for brand and agency partners.