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Are marketing and CX converging? Industry leaders think so, and the implications for brands are profound.
DISQO’s CEO and Co-Founder Armen Adjemian recently joined a panel of founders and innovators at March Capital’s The Montgomery Summit to talk about how marketing and CX (customer experience) converge to build a better understanding of the customer journey through insights and technology.
View the full video here.
Tasso Argyos, Founder and CEO, ActionIQ and David Christopher, EVP & GM, Partnerships and 5G Ecosystem Development, AT&T joined Armen and moderator Wes Nichols, Partner, March Capital to talk about how marketing and CX are converging.
The panelists addressed the pain points and the opportunities currently facing the industry and how technology, insights and A.I. will be the fuel behind the shift in CX playing a more pivotal role in the future marketing landscape.
During the session, Armen talked about how DISQO is focused on the convergence of marketing and CX through its mission to build a CX intelligence platform with the consumer at the center. DISQO is empowering brands to better understand the customer experience in a consented approach that’s leading to the democratization of data across functional silos at DISQO’s clients. Armen’s belief is that anyone within a company should be able to make data-driven decisions with the customer at the center – with speed.
“Every business, every individual decision maker is becoming a lot more data-driven and most C-suite leaders expect their teams to make and use data as a foundation for decisions,” he said.
Brands are increasingly becoming more customer-obsessed, ensuring that they have the full picture before making marketing decisions. “You want to know who your customers are, what they think, where they shop, what they buy, what they watch, and what they listen to,” he told the audience.
“We see ourselves as the Tesla of the CX space because we own everything – from the battery all the way to the dealership – allowing us to have consumers who are, in a consented manner, sharing their information,” he said when talking about DISQO’s proprietary, 100% opted-in audience that voluntarily shares its opinions and behaviors. “Whether it’s sentiment, advertising data, digital behaviors – like search and site visitation – app downloads, they all are connected with their identity. This allows us [and our clients] to connect how people think and how they behave.”