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DISQO appoints David Karp as Vice President of Customer Success

Karp will drive DISQO’s unrelenting focus on customer success and...

DISQO Raises $85 Million to Expand Consumer Insights Platform that Drives Smarter Decisions

August 26, 2021, Los Angeles, CA — Consumer insights platform...

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New DISQO Research: Contaminated Data In Siloed Campaign Measurement Threatens Brand ROI

DISQO’s cookieless, fully permissioned, first-party view of consumers’ online behaviors uncovers...

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Exchanging Insights at CRC 2020

Get connected with DISQO’s platform

The Corporate Researchers Conference (CRC) is in full swing, with a couple more weeks to go! CRC is held online on Tuesdays and Thursdays from 3pm to 6pm EDT from October 13th to the 29th. This event provides an inside look into the innovative tools and techniques being applied by top market researchers and data analysts to gain impactful insights.

DISQO is excited to have led a session with Gongos on Day 1 of the conference, titled “The Critical Role of Behavioral Data in Brand Health.” Other brands in attendance include Microsoft, Voya Financial, PepsiCo, Samsung, and more!

During the session, DISQO’s Vice President of Consumer Insights, Carl Van Ostrand, and Gongos’ Senior Analytics Translator, Lisa Speck, led a thoughtful discussion surrounding the importance of high-quality behavioral data. Leveraging ethically-sourced behavioral data on top of attitudinal survey results can allow brands to paint an extremely accurate picture of their consumers and brand health.

Utilizing a case study on Disney+, Amazon Prime, Hulu, and Netflix, Carl and Lisa provided a real-world example of how behavioral data can assist in identifying the following:

  • Key metrics for brands to track over time
  • Potential causes for consumer attraction to brands
  • The complete consumer journey before, during, and after a site visit
  • Competitive overview
  • Overall brand health

Check out additional sessions at CRC 2020 and register to attend.

Interested in learning how behavioral data can help your brand? Learn more about DISQO’s behavioral capabilities and ad measurement solution.

About the Corporate Researchers Conference

CRC is produced by the Insights Association, a not-for-profit that ensures that all proceeds from all programs are invested back into the industry to support legal, image, value, quality, and business advocacy as well as education, networking, and other support initiatives. Participation in CRC helps to ensure that the research and analytics industry thrives.

About the Insights Association

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All their revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable their members to thrive in an evolving industry and drive business impact.

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DISQO’s greatest advantage is the opportunity to peek into behavior behind the forbidden “walled gardens’’ by using their identity-based platform instead of using 3rd party cookies to capture ad exposure.”

Bruce Williams

Get connected with DISQO’s platform