The Corporate Researchers Conference (CRC) is in full swing, with a couple more weeks to go! CRC is held online on Tuesdays and Thursdays from 3pm to 6pm EDT from October 13th to the 29th. This event provides an inside look into the innovative tools and techniques being applied by top market researchers and data analysts to gain impactful insights.
DISQO is excited to have led a session with Gongos on Day 1 of the conference, titled “The Critical Role of Behavioral Data in Brand Health.” Other brands in attendance include Microsoft, Voya Financial, PepsiCo, Samsung, and more!
During the session, DISQO’s Vice President of Consumer Insights, Carl Van Ostrand, and Gongos’ Senior Analytics Translator, Lisa Speck, led a thoughtful discussion surrounding the importance of high-quality behavioral data. Leveraging ethically-sourced behavioral data on top of attitudinal survey results can allow brands to paint an extremely accurate picture of their consumers and brand health.
Utilizing a case study on Disney+, Amazon Prime, Hulu, and Netflix, Carl and Lisa provided a real-world example of how behavioral data can assist in identifying the following:
- Key metrics for brands to track over time
- Potential causes for consumer attraction to brands
- The complete consumer journey before, during, and after a site visit
- Competitive overview
- Overall brand health
About the Corporate Researchers Conference
CRC is produced by the Insights Association, a not-for-profit that ensures that all proceeds from all programs are invested back into the industry to support legal, image, value, quality, and business advocacy as well as education, networking, and other support initiatives. Participation in CRC helps to ensure that the research and analytics industry thrives.
About the Insights Association
As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All their revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable their members to thrive in an evolving industry and drive business impact.