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DISQO RELEASES INDUSTRY-FIRST UNIFIED AD MEASUREMENT BENCHMARKS COMBINING BRAND AND OUTCOMES LIFT

DISQO releases industry-first unified ad effectiveness normative benchmarks

DISQO’s single-source CX intelligence platform enables brands to benchmark full-funnel...

CX Intelligence Platform DISQO welcomes Nicholas Weaver as VP Engineering

CX intelligence platform DISQO welcomes Nicholas Weaver as VP Engineering

DISQO taps Google Alum Nicholas Weaver to scale DISQO’s CX...

Do the WeRQ and DISQO CX Insights on LGBTQ+ ads, audiences and allyship

DISQO & Do the WeRQ CX insights on LGBTQ+ ads and audiences

Marketing to LGBTQ+ audiences must be integrated and mainstreamed 85%...

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Announcements

DISQO & Research Wonks: Supporting the Insights Community

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DISQO is excited to announce our official partnership with Research Wonks, an industry forum for professionals in media and advertising research, analytics, and data science to provide content, discussion, and timely insight!

“Several DISQO executives have been long-time members of Research Wonks and we are excited to be engaging with our fellow Wonks through this sponsorship. We look forward to bringing unique perspectives to important industry topics, and hopefully sparking further dialogue and action alongside our research peers.” – Armen Adjemian, Co-Founder and CEO of DISQO

During this time where it is challenging to meet in person at industry conferences, the Research Wonks community provides a digital venue to engage and discuss important and evolving industry topics. Leveraging our consumer-first insights platform, we are excited to deliver unique perspectives on burning industry issues within the community. DISQO will also be sponsoring a Wonks event on November 18th for the greater market research and advertising community — stay tuned for more information coming soon!

“DISQO is demonstrating its commitment to market researchers by helping support the mission of the Wonks to foster best practices and knowledge sharing in this important business sector,” said Rick Bruner, Founder and Moderator at Research Wonks. “I thank them for underwriting our work and look forward to their contributions to our community in the coming months.”

About Research Wonks

Research Wonks is a leading industry forum for professionals in media and advertising research, analytics and data science. Founded 15 years ago by Rick Bruner, it embodies the best of the internet’s spirit of collective wisdom and community support for market researchers and marketing scientists. Membership is free for qualified professionals at www.researchwonks.com.

DISQO’s greatest advantage is the opportunity to peek into behavior behind the forbidden “walled gardens’’ by using their identity-based platform instead of using 3rd party cookies to capture ad exposure.”

Bruce Williams

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