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Hear the latest insights in martech straight from thought leaders in the industry at AdExchanger’s Industry Preview. Hosted on January 28th and 29th at the Grand Hyatt in New York City, this event will bring together over 800 executive attendees from top brands and tech companies.
Guests will hear from 50 inspiring speakers over 31 impactful sessions covering a range of topics within marketing and advertising. While there’s plenty of thought-provoking content to choose from, here are a few of the sessions that we are most excited about:
The Cookieless Web & The Future of the DMP — Tuesday, Jan. 28th, 10:10am
Martin Kihn, SVP of Product Strategy at Salesforce, demystifies cookies, IDs, and the DMP in a landscape with rapid changes in regulations and protocols.
The Future of Streaming TV Will be Ad-Supported — Tuesday, Jan. 28th, 11:45am
Mark Zagorski, CEO of Telaria, talks about how AVOD will win over viewers and why data will be critical to the monetization of premium video in the coming year.
What the World can Learn From China’s Advanced AI — Wednesday, Jan. 29th, 10:30am
Anindya Ghose,Heinz Riehl Chair Professor of Technology & Marketing at NYU, describes use cases from his experience with Chinese companies that are seeding the tech ecosystem of the future.
Digital Media in 2020 — Wednesday, Jan. 29th, 2pm
Professionals from Complex Networks, Group Nine Media, Vox Media, and Axios talk about how they’re seeking profitable growth in the next twelve months.
Six Big Trends for 2020 — Wednesday, Jan. 29th, 4pm
Geoff Ramsey, Chief Innovation Officer & Co-Founder of eMarketer, summarizes what to expect this year in marketing.
Founded in 2008, AdExchanger is an integrated media and events company devoted to the digital advertising and marketing space. They produce Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology, as well as the two leading conferences in programmatic media.
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