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DISQO releases industry-first unified ad effectiveness normative benchmarks

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CX Intelligence Platform DISQO welcomes Nicholas Weaver as VP Engineering

CX intelligence platform DISQO welcomes Nicholas Weaver as VP Engineering

DISQO taps Google Alum Nicholas Weaver to scale DISQO’s CX...

Do the WeRQ and DISQO CX Insights on LGBTQ+ ads, audiences and allyship

DISQO & Do the WeRQ CX insights on LGBTQ+ ads and audiences

Marketing to LGBTQ+ audiences must be integrated and mainstreamed 85%...

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Intersecting Data Science, Research, & Analytics at IA Converge

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It’s almost time for the Insights Association’s Converge event, a conference where data science, market research, and analytics professionals come together for empowering conversations and insights. Hosted in Los Angeles, California on December 10th and 11th, IA Converge specializes in all things data, equipping guests with the tools they need to help grow their own companies.

From merging business operations and refreshing brand strategy to collecting consumer data and maintaining data integrity, IA Converge will provide a wealth of knowledge to anyone who attends.

Keynote speakers include Ben Jones from Data Literacy, Andrew Jones-Rooy from NYU, and Kaliya Young, author and tech influencer. Here are a few of the sessions we are excited about:

Synthesize More, Analyze Less – How AI Can Make Insight Generation Faster & EasierDec. 10th, 1 to 1:15pm
John Mitchell, President & Managing Principal at Applied Marketing Science, explains the science and art behind convolutional neural networks and how it can dramatically reduce the time and effort in understanding customer needs.

How Contextual Intelligence Will Shape How We Predict Human BehaviorDec. 10th, 1:15 to 1:30pm
Ujwal Arkalgud, Co-Founder & CEO of MotivBase, introduces the idea of Contextual Intelligence and how it can be used to decode trends and quantify new demand spaces to make better predictions.

The Role of Human Intuition in AnalyticsDec. 11th, 8:45 to 9:30am
Ben Jones, Founder & CEO of Data Literacy, talks about how human intuition plays a critical role in the analytics process.

Unlocking Social Intelligence Through Centralized Query CurationDec. 11th, 11:55am to 12:25pm
Angie Aldape, Social Insights Director at Microsoft, and Melissa MacGregor, Research Manager at Microsoft, explain how a centralized query framework can address issues of fragmented data.

Emerging Data Collection MethodsDec. 11th, 1:40 to 2:10pm
Professionals from Coy Innovation, Measure Protocol, Methodify/Delvinia, and Deckchair Data discuss new techniques, both passive and active, of collecting information about consumers.

View the entire program and register to attend today!

About IA Converge

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. They’re committed to quality standards, legal and business advocacy, education, certification and direct support to enable members to thrive in an evolving industry and drive business impact.

Join the Conversation

Will you be attending IA Converge next week? Let us know on Twitter, Linkedin, or Facebook!

DISQO’s greatest advantage is the opportunity to peek into behavior behind the forbidden “walled gardens’’ by using their identity-based platform instead of using 3rd party cookies to capture ad exposure.”

Bruce Williams

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