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Creating and maintaining a competitive advantage rests on the ability to understand and adapt to continually-evolving audience needs. Next week, over 700 research professionals will convene in Orlando for the Insights Association’s annual Corporate Researchers Conference.
Held at the Rosen Shingle Creek conference center in Orlando, CRC will offer six unique content tracks packed with fresh perspectives on the state of analytics and consumer insights. Among those tracks, DISQO’s very own Carl Van Ostrand will take the stage with Megan Copas of 84.51 to discuss how one leading retailer is elevating their insights by layering both behavioral and attitudinal data.
The session, titled “Solving for Online Grocery: Leveraging Passive Behavioral and In-the-Moment Attitudinal Data” will take place on Wednesday, October 23rd, at 1:45pm and explore:
- Unique insights into online grocery shopping
- How consumers search and build their baskets
- How to transform behavioral data into key metrics
- How to drive change and solve problems
Anyone interested in how brick & mortar businesses can leverage advanced insights to compete both in-store and online are encouraged to attend! For those who can’t make the talk, the DISQO team will also be available at booth 407 to chat about what’s next in consumer insights.
Of course, with over 100 speakers across 6 content tracks, there are a multitude of thought provoking sessions to choose from. Here are a few of the sessions we’re looking forward to:
Unpacking Curiosity: What it is & How You Can Mobilize it for Greater Insight — October 22nd, 2:15pm to 3:45pm
Alison Horstmeyer, Founder of Intrinsic Curiosity, shares a practical framework to encourage curiosity and explores exercises to discover new ways of thinking that uncover previously-hidden possibilities.
Customer Centricity: Discovering Emotional Insights with Agile Techniques — October 23rd, 12:50pm to 1:35pm
Lauren Skellie, VP of Client Solutions at Engine, and Erin White, Director of Marketing Insights & Analytics at Liberty Mutual, share how merging new and traditional techniques with modernized tools can help you understand consumer needs and create more personalized product solutions.
The Future of Innovation: Faster, Better Insights with AI — October 23rd, 2:40pm to 2:55pm
Kristyn Corrigan, Principal at Applied Marketing Science, talks about how machine learning can help you answer your most pressing research questions faster and cheaper than ever before.
About the Corporate Researchers Conference
Hosted by the Insights Association, CRC is an annual event dedicated to the advancement of the consumer insights industry. The event draws over 700 research professionals every year from Fortune 100 brands and research firms alike.
About the Insights Association
The Insights Association is a leading voice, resource, and network within the marketing research and data analytics community. The organization helps its members create a competitive advantage and drive business impact.
Join the Conversation
If you are attending the Corporate Researchers Conference, let us know which sessions and activities you’re looking forward to by joining the discussion on Twitter, Linkedin, or Facebook!
