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Next week, hundreds of market research professionals will gather in Santa Monica, California to support the advancement of women in the research industry. Hosted by WIRe, or Women in Research, and co-hosted by the Southern California Chapter of Insights Association, this event will take the form of a panel discussion and networking mixer.
DISQO is proud to be a sponsor for this event, which provides opportunities for women to expand their knowledge of market research and meet other driven professionals in the field.
The event, titled “Empowered Insights: Diversifying Your Participant Pool,” will be hosted at The Upper West in Santa Monica on Tuesday, Sept. 24th from 6pm to 8pm. Led by successful female executives in the industry, the discussion topics will include:
- Traditional recruiting methods exclude niche groups
- Challenges associated with newer recruiting methods
- Tips to lessen these challenges and create a more diverse and inclusive team
The panel will be moderated by Kristin Spraggins the Owner & Principal of The Band Consultancy. Guest speakers will include thought leaders from Netflix, WYD Agency, SoapBoxSample, San Jose State University, and Scoot Insights.
WIRe champions diversity in the marketing research industry by arming women with the tools to develop professionally, build connections, and stay inspired. They believe in the positive impact of women in business, and their mission is to advance the contributions and voice of women in research, both for themselves and for the greater good of the industry.
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