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DISQO is excited to announce our new systems integration partnership with Decision Analyst, one of the nation’s largest privately owned marketing research firms. Decision Analyst can now blend our first-party…

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Check out what’s new

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Diversifying the Participant Pool with WIRe

Want complete consumer data, but ethically sourced?

Next week, hundreds of market research professionals will gather in Santa Monica, California to support the advancement of women in the research industry. Hosted by WIRe, or Women in Research, and co-hosted by the Southern California Chapter of Insights Association, this event will take the form of a panel discussion and networking mixer.

DISQO is proud to be a sponsor for this event, which provides opportunities for women to expand their knowledge of market research and meet other driven professionals in the field.

The event, titled “Empowered Insights: Diversifying Your Participant Pool,” will be hosted at The Upper West in Santa Monica on Tuesday, Sept. 24th from 6pm to 8pm. Led by successful female executives in the industry, the discussion topics will include:

  • Traditional recruiting methods exclude niche groups
  • Challenges associated with newer recruiting methods
  • Tips to lessen these challenges and create a more diverse and inclusive team

The panel will be moderated by Kristin Spraggins the Owner & Principal of The Band Consultancy. Guest speakers will include thought leaders from Netflix, WYD Agency, SoapBoxSample, San Jose State University, and Scoot Insights.

Attendance for the event is free! Get additional information and grab your ticket here. To learn more about WIRe’s mission and other opportunities, visit their website here.

About WIRe
WIRe champions diversity in the marketing research industry by arming women with the tools to develop professionally, build connections, and stay inspired. They believe in the positive impact of women in business, and their mission is to advance the contributions and voice of women in research, both for themselves and for the greater good of the industry.

Join the Conversation
Will you be attending the Empowered Insights panel on the 24th? Let us know on Twitter, Linkedin, or Facebook!

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DISQO’s greatest advantage is the opportunity to peek into behavior behind the forbidden “walled gardens’’ by using their identity-based platform instead of using 3rd party cookies to capture ad exposure.”

Bruce Williams

Want complete consumer data, but ethically sourced?