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DISQO Launches First Cookieless Ad Measurement Solution

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Today, DISQO is pleased to share that its industry-first cookieless ad measurement solution is now available. For the first time ever, marketers can get unified attitudinal and behavioral insights into the factors affecting campaign performance and ROI.

Built upon DISQO’s 100% first-party opt-in audience, the new ad measurement solution uses proprietary behavioral measurement capabilities to monitor and report on the entirety of the consumer’s digital path to purchase. 

Thanks to the fully-permissioned and cookieless nature of the solution, marketers can now glean unparalleled visibility into online behaviors, even across third party sites and walled gardens. Specifically, the solution helps marketers uncover the impact of advertising on:

  • Search activity
  • Browsing behaviors
  • Third party site ecommerce activity
  • Walled garden activity
  • Other behavioral indicators of brand intention

As this measurement solution is based on actual behaviors of real people, marketers are now empowered with a new set of KPIs that are directly attributable to sales. While reporting offers extensive granularity into behavioral lift across a number of factors, the solution also aggregates a Brand Intender Rate to provide a high level view of how a given advertisement collectively affects positive brand behaviors.

By layering our new cookieless ad measurement solution with behaviorally balanced attitudinal lift studies, DISQO now provides a unified view of the impact of advertising on both consumer attitudes and behaviors. Specifically, marketers can layer behavioral lift metrics against:

  • Aided & unaided brand awareness
  • Advertising awareness
  • Message association
  • Brand favorability
  • Purchase Intent
  • Brand intention

By uncovering the nuances between what people say and actually do in response to ad exposure, marketers are now better equipped to improve the effectiveness of their campaigns and improve return on ad spend. 

Currently, DISQO’s cookieless ad measurement solution is available to selected pilot partners. Those interested in learning more about how behavioral based & cookieless ad measurement can elevate their advertising effectiveness are encouraged to reach out to [email protected].

DISQO’s greatest advantage is the opportunity to peek into behavior behind the forbidden “walled gardens’’ by using their identity-based platform instead of using 3rd party cookies to capture ad exposure.”

Bruce Williams

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